Brina Pasch, a founding partner of the Automotive Advertising Network (AAN), has changed the rules for automotive lead generation, by creating a network that leverages the power of member dealers to generate more exclusive consumer sales leads and increase the visibility of their websites on search engines.
The Automotive Advertising Network is the first dealer-centric lead provider that provides members with unlimited leads and online promotion of their inventory on national, regional and local websites that are strategically positioned to appear on top of the most popular search engines, social networks and blogs. Members can also place their car inventory in front of consumer blogs, press releases and on Fan Page tabs inside of Facebook.
The Automotive Advertising Network, created by industry veterans Brian Pasch, Sean Wolfington and David Boice, help dealers generate more leads for less cost. The member dealers are using their collective power to compete with third-party lead providers who historically have had a big advantage on search engines because of their national footprint and corresponding search authority. The national consumer website for the AAN is located at www.cardealersale.com.
“The network’s advertising technology gives member dealers broader exposure for their new and used inventory online by helping them appear where customers start their shopping process — search engines and social media Web sites like Facebook”, said Pasch.
“It is very difficult for dealers to come up on top of the search engines for these phrases because there are many lead providers competing for the same 10 results on the first-page,” explained Wolfington. “The network has the national and regional search authority so our vehicles appear on top of the results in our market,” said Brian Benstock, GM of Paragon Honda/Acura, the #1 selling Honda/Acura dealer in the world. “All of our vehicles that are listed on the network link back to our dealership website so our website gets more traffic and relevance on search engines because we inherit the search authority of the network.”
“Many third-party lead providers sell the same leads to multiple dealers and this hurts the closing ratio and average gross profit because many dealers are chasing the same lead”, said Benstock. “The network gives us exclusive leads that are not sold to other dealers so the closing ratio is a lot higher.” “Dealers prefer leads that are not sold to multiple dealers because they generate better returns”, said David Boice. ”
The Automotive Advertising Network gives local dealers a national, regional and local footprint to increase their authority so they appear ahead of third-party lead providers for popular national and regional search phrases. The network’s advertising model is being praised by member dealers because competitor’s cars and distracting advertising banners are not placed on their car detail pages.
“We have a smart strategy to optimize our own web site to appear on top for local searches, but the network helps us reach people who type in the more popular national and regional search phrases like ‘Toyota Recall Virginia’”, added Alex Snyder from Checkered Flag Toyota in Virginia Beach. “The network also fuels our off-site SEO strategy which helps my dealership websites rank higher for popular search phrases in our market because of the relevant back-links the network provides.”
The Automotive Advertising Network powers hundreds of websites that are optimized to appear on Google’s page one for popular national and regional search phrases like “Boston Dealers”. This phrase is entered by over 22,000 consumer searches a month and drives consistent monthly traffic to www.bostondealers.org.
“The ad network is our best new source of leads because they have a high closing ratio and are inexpensive because we pay a flat fee no matter how many leads we receive” said Jon Sherrell, Internet Director at the Rairdon Group in Washington State.”
Participating dealers pay a fixed membership fee to join the Automotive Advertising Network ($995) and receive:
- Unlimited leads from ready-to-buy consumers who are actively searching for a vehicle in their market.
- Promotion of dealership and inventory on www.CarDealerSale.com, as well as regional and local websites in their primary markets.
- Promotion of dealership and inventory on the most popular social media sites with Live inventory posted on your Facebook Fan Page.
- Unlimited car inventory publishing on popular blog platforms and WordPress plug-ins for optimized inventory listings.
- Banner advertising on the AAN local websites. Also, AAN members will never see competitor ads on their Inventory listing pages. The first search optimized, dealer-centric advertising platform.
- Access to the networks automotive press release publishing system and unlimited press release publishing on national and regional websites.
- Members participate in the network’s Automotive News publishing platform.
About the Automotive Advertising Network
The Automotive Advertising Network (AAN) is a new dealer advertising platform network that provides member dealers with unlimited leads and online promotion of their inventory on national, regional and local websites that are strategically positioned to appear on top of the most popular search engines, social networks and blogs. The network was created by industry veterans Brian Pasch CEO of PCG Digital Marketing, Sean Wolfington and David Boice to help dealers generate more leads for less cost. The company has offices in Washington DC, New Jersey and Miami, Florida.
For additional information visit www.automotiveadvertisingnetwork.com.
The national consumer site for the network is www.CarDealerSale.com.