It is a great time to be in the digital marketing field as major shifts, twists and turns keep professionals nimble. It’s also great to see automotive advertising budgets on the rise.
This month it’s Google+ and the +1 button are all the rage. I love my career because my being loves the challenges the Internet presents on a daily basis.
It is clear that Google is socializing search engine result pages (SERP). The addition of profile thumbnail photos, yellow review stars and +1 votes is a clear indication to me that these social signals will begin to more directly impact click paths and SEO rankings.
The visual power that yellow stars and photo thumbnails have to draw the eyeballs of shoppers to a specific section of a page is evidence enough that businesses that leverage these new opportunities WILL get more clicks.
All businesses that want to increase their online visibility need to pay attention to these major search and social marketing shifts.
Content Publishing Mandates
I have talked about Content Publishing strategies many times in the past and this marketing channel is becoming more urgent and meaningful than ever before.
Dealers need to implement a comprehensive content publishing strategy that leverages their fans and followers and the new social tools made available by Google.
Imagine what happens when you actively identify and connect with customers and local consumers who have the ability to +1 your digital assets. What happens when your dealership is attributed as the author of this well liked content? The answer is social relevance for your business.
Content Publishing Tools
Content publishing productivity can be increased over 300% with the use of content syndication tools like Dealer Syndicator, which is a web based software platform included in a dealer’s membership in the Automotive Advertising Network (AAN).
Members of the AAN can also increase the value of their content by integrating live inventory with their press releases, posts, testimonials and news stories. The live inventory increases the call to action of your content and each thumbnail creates an SEO backlink to your Vehicle Details Pages (VDP).
All dealer content published in the network of websites that comprise the AAN is enabled with the Google +1 button. As consumers like your content, they can add their personal “+1” mark to your articles. The AAN websites also support the new Google Authorship tags to increase the social authority of your content writers or very soon, for your business account.
As Google opens up Google+ to include business profile pages, content syndication will become an even greater benefit for car dealers. The key is to make it easy to write and syndicate content. Dealers also need multiple resources for publishing content on authoritative websites.
The Dealer Syndicator web based publishing platform and the thousands of websites in the AAN, give car dealers all that they need to start an effective content publishing strategy that leverages the latest opportunities for SEO and social authority. Dealers do not need to create dozens of blogs or microsites; they are already built and ready to leverage.
If your dealership is looking for leadership and the best strategies for content publishing and syndication, call 732.450.8200 and get a demonstration of the AAN and our Dealer Syndicator tools.
Dealer syndicator supports content publishing platforms that include: WordPress, Posterous, Typepad, Blogger, NING, Squidoo, Facebook, Craigslist, and all HTML based website platforms.
Members of the AAN also benefit from the strongest offsite Automotive SEO strategy and ranking results from any solution on the market. SEO is still any important part of a well-designed digital marketing strategy. If you want the best, become of member because membership has its privileges.
That includes kicking your competition’s butt!
Brian Pasch, CEO
PCG Digital Marketing
About Brian Pasch