The Best Automotive Online Marketing Dashboard

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Automotive dealers are overloaded with marketing data, vendor reports, and online performance metrics yet few dealers have been able to sift through the clutter and focus on the Key Performance Indicators (KPI) to better manage their online marketing strategy.

Top performing public automotive companies, profitable regional dealer groups, and powerful standalone dealership operators have found tremendous value in centralizing all their marketing data into a single dashboard. One login to view all their vendor reports, budgets, social media engagement, online reviews, and website traffic is a dream come true.

The automotive industry never had an independent platform that was respected by the vendor community. Dealers never have been offered a marketing dashboard where all their vendor data is private and NEVER sold, shared, or summarized to third parties.

“Dealers can manage all their online marketing vendors and inspect their reports in under an hour a month!”

ROI-BOT™ is the most innovative software product to hit the market for automotive retailers who are looking to simplify their marketing reports and to get a fast marketing “Health Score” for their dealership. ROI-BOT provides proactive data monitoring to alert dealers when their data indicates a poor ROI, degraded performance, or a broken strategy.

Like a proud father, my vision for this product has finally come to fruition after two years of hard work in the field. Request a demo of ROI-BOT software by visiting http://www.roi-bot.com.

Dealers attending the Digital Dealer Conference in Las Vegas can also stop by the ROI-BOT Software booth #902.

Chip Perry Joins Autotrader UK Advisory Team

The former president and CEO of AutoTrader.com and Kelly Blue Book in the United States, Chip Perry (pictured), is joining Auto Trader in the UK as a non-executive board member.

Perry said: “We have a very strong position among consumers, dealers, and OEMs in the UK and I’m excited about the things the company is doing to help its customers accelerate their adoption of online tools and software solutions.

“Digital marketing technologies and data analytics tools are improving very quickly all around the world and are bringing many important new benefits to automotive marketers.  My goal is to help Auto Trader bring these advancements to the UK market as rapidly as possible, and empower our customers to gain maximum value from them.”

“Chip Perry has been a pioneer in the transformation of the automotive digital industry in the United States, and I am sure that he will be a great asset to our company and our customers,” said Jonathan Williams, marketing director at Auto Trader.

“He built the world’s largest automotive website and oversaw the creation of a wide array of tools and solutions that are helping thousands of dealers in the United States to grow their presence online.”

Chip Perry became the first employee of AutoTrader.com in August 1997 and was its president and chief executive from inception until March 2013.

He started the company for Cox Enterprises and it became the world’s largest automotive site, featuring three million vehicles, working with 40,000 dealers.

While Perry was at the helm of AutoTrader.com the company pioneered a wide range of innovations, including real time integration with dealer inventory management systems, a unified approach to new and used car search, data analytics tools to help dealers better match their inventory to market demand and price them competitively, and a consultative sales and service model that enabled dealers to more quickly adopt best practices on the internet.

Are Your Automotive Social Media Landing Pages Working?

tri-hondaI was viewing my Twitter news feed today and saw an advertising campaign for Honda dealers. This looks like a Tier 2 ad message, so I was interested to see what the “Shop Now” offer looked like.

To my dismay, the landing page was not compatible with my Samsung Galaxy S4. The image or video that was supposed to be displaying on the home page was completely blank.

As a friendly reminder to all dealers that use social media advertising, it is critical to make sure that your landing pages are mobile friendly. The website landing page was formatted properly for my device, but all the graphics were not properly tested.

If your dealership is investing in social media advertising, your landing pages must be formatted properly for all screen sizes. Take the time to inspect your social media marketing investments and make sure your strategy includes landing pages that engage.

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