Vipin Singh

Cobalt’s Vipin Singh To Showcase New Automotive SEO Tools

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Vipin Singh will be joining the panel of instructors in the 2013 Automotive SEO Study on August 20, 2013.

The six week educational series is training 100 dealers on the latest strategies to improve their organic search listings and traffic.

I invited Vipin to speak to members of the Automotive SEO Study after seeing a preview of what Cobalt will be offering their dealer network.  It was impressive!

Think of Yoast WordPress SEO Plugin features inside of a Cobalt website page creator for dealers who subscribe to the advanced SEO services.  Sweet!

About Vipin Singh

Vipin Singh is a Senior SEO Product Manager at Cobalt.  He has 14 years of experience in Digital Marketing and search technologies working with startups and for some of the leading global brands such as Microsoft, Gartner, and Advance Auto Parts.

Vipin brings an entrepreneurial excitement and innovative thought process to every project because of his experience founding a successful startup.

He built his first startup back in 1999 that was sold to a wireless company for its search-like bots and content aggregation technology.  He joined Cobalt from Microsoft in 2012, where he worked as a product manager for the Central Marketing Group and helping many brands such as Xbox and WindowsPhone, and Microsoft Store.

He also spent a year as a product manager on the AdCenter and Display ad teams at Microsoft.  Previous to that he worked for a  cross-channel commerce software company that works with large to mid-size retailers on their ecommerce platforms where his focus as a Digital Marketing & SEO Strategist to help clients such as Le Creuset, Hanes, Bealls, BassPro, Dillard’s, and Advanced Auto Parts with their SEO, Search, and Digital marketing strategies.  

When he’s not busy optimizing sites for search engines, Vipin enjoys spending time with his family (his daughter is an avid tennis player), eating great ethnic food, and watching Tennis Channel and feeding his addiction of Tennis.

Vipin Joins AUTOMOTIVE SEO Study Webinar on August 20th

Participants of the August 20th Automotive SEO webinar will learn about the latest key factors in the search algorithm: Social Signals and Schema, how it works, how it factors into the SEO formula and the benefits to your dealership.

You will also be among the first to preview Cobalt’s SEO Page Score Tool built for automotive websites. This tool does a comprehensive SEO website analysis and provides a comparison report of competitive sites in real time.

So if you are a customer of Cobalt websites, this is one live webinar that you will not want to miss.

See you next Tuesday on our next webinar.


Brian Pasch, CEO

PCG Consulting



Dealer Syndicator Fuels Power Automotive Marketing Strategies

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It is a great time to be in the digital marketing field as major shifts, twists and turns keep professionals nimble.  It’s also great to see automotive advertising budgets on the rise.

This month it’s Google+ and the +1 button are all the rage. I love my career because my being loves the challenges the Internet presents on a daily basis.

It is clear that Google is socializing search engine result pages (SERP). The addition of profile thumbnail photos, yellow review stars and +1 votes is a clear indication to me that these social signals will begin to more directly impact click paths and SEO rankings.

The visual power that yellow stars and photo thumbnails have to draw the eyeballs of shoppers to a specific section of a page is evidence enough that businesses that leverage these new opportunities WILL get more clicks.

All businesses that want to increase their online visibility need to pay attention to these major search and social marketing shifts.

Content Publishing Mandates

Automotive Content Syndication
I have talked about Content Publishing strategies many times in the past and this marketing channel is becoming more urgent and meaningful than ever before.

Dealers need to implement a comprehensive content publishing strategy that leverages their fans and followers and the new social tools made available by Google.

Imagine what happens when you actively identify and connect with customers and local consumers who have the ability to +1 your digital assets. What happens when your dealership is attributed as the author of this well liked content? The answer is social relevance for your business.

Content Publishing Tools

Content publishing productivity can be increased over 300% with the use of content syndication tools like Dealer Syndicator, which is a web based software platform included in a dealer’s membership in the Automotive Advertising Network (AAN).

Members of the AAN can also increase the value of their content by integrating live inventory with their press releases, posts, testimonials and news stories. The live inventory increases the call to action of your content and each thumbnail creates an SEO backlink to your Vehicle Details Pages (VDP).

All dealer content published in the network of websites that comprise the AAN is enabled with the Google +1 button. As consumers like your content, they can add their personal “+1” mark to your articles. The AAN websites also support the new Google Authorship tags to increase the social authority of your content writers or very soon, for your business account.

As Google opens up Google+ to include business profile pages, content syndication will become an even greater benefit for car dealers. The key is to make it easy to write and syndicate content. Dealers also need multiple resources for publishing content on authoritative websites.
Dealer Syndicator Logo

Dealer Syndicator

The Dealer Syndicator web based publishing platform and the thousands of websites in the AAN, give car dealers all that they need to start an effective content publishing strategy that leverages the latest opportunities for SEO and social authority. Dealers do not need to create dozens of blogs or microsites; they are already built and ready to leverage.

If your dealership is looking for leadership and the best strategies for content publishing and syndication, call 732.450.8200 and get a demonstration of the AAN and our Dealer Syndicator tools.

Dealer syndicator supports content publishing platforms that include: WordPress, Posterous, Typepad, Blogger, NING, Squidoo, Facebook, Craigslist, and all HTML based website platforms.

Members of the AAN also benefit from the strongest offsite Automotive SEO strategy and ranking results from any solution on the market. SEO is still any important part of a well-designed digital marketing strategy. If you want the best, become of member because membership has its privileges.

That includes kicking your competition’s butt!

Brian Pasch, CEO
PCG Digital Marketing

Automotive Digital Marketing Conference

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Join me in the Napa Valley, February 1-3rd for the 2011 Digital Marketing Strategies Conference.  The conference is scheduled just before the NADA Convention in San Francisco.   Join forward thinking car dealers who understand that they need to invest in the re-education of their dealership to compete online.

This automotive conference should not be viewed as an expense.  It is an investment to empower dealers to inspect their digital marketing budgets and to fine tune their digital marketing strategy.  The conference will energize dealers to engage in new marketing opportunities to increase their local market share and profits.

If you are looking for personalized digital marketing educational experience and industry leaders as mentors, come out to the Napa Valley and make the decision to lead in 2011.  Questions?  Call 732.450.8200 and ask for Renee McGowen or Carrie Hemphill.

NADA Convention 2011

2010 Automotive SEO Webinar with Bran Pasch Scheduled for January 21st

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Brian Pasch, CEO of the PCG Digital Marketing (PCG), will help dealers understand where and how to spend Internet marketing dollars in 2010 to achieve the greatest results. 

A January 21st Internet Marketing webinar hosted by Pasch and will present valuable insight to help dealers allocate Internet ad budgets more effectively and efficiently. 

Topics to be covered during the webinar include:

  •  Latest trends and best strategies in Dealership Internet Marketing for 2010
  • How to measure the ROI from the various Internet Marketing Options available
  • If Social Media is a useful advertising medium for your dealership
  • Are Twitter and Facebook generating any real business for auto dealers
  • How much staff time is needed to effectively implement a Digital Marketing plan
  • The really big issue – What percentage of my budget should be allocated to digital marketing techniques and opportunities.
  • And much, much more…

According to a recent survey underwritten by PCG, a significant number of auto dealers will be increasing the percentage of their ad budgets devoted to Internet Marketing and other non-traditional media in 2010.

The same survey found that 40% of dealers surveyed had less than 20% of their ad budget allocated to digital marketing in the past. With so little previously spent on Internet marketing, and many large increases planned – many dealers will need some coaching on where and how to allocate these new Internet Marketing investments.

On January 21st Brian Pasch will answer these questions and disclose the best Internet marketing opportunities that are worthy of dealer interest.  Dealers will learn how to allocate their advertising budgets properly to take full advantage of the most proficient opportunities on the net.

The 90 minute webinar will be recorded and a download of the entire program will be made available to every attendee at no additional charge – So dealers can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

Registration is $298 and can be completed online at:

The PCG Digital Marketing is also co-sponsoring an Automotive Marketing Boot Camp on February 12th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: 

About the Brian Pasch and the PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.