By Brian Pasch

Haystak Digital Marketing is now part of the Autotrader family of companies serving car dealers.  The announcement further enhances the products that Autotrader can offer dealers to merchandise and advertise their inventory and dealership services.  In recent years other acquisitions have included Kelley Blue Book, vAuto, and VinSolutions.  Haystak Digital Marketing was spun out of Moore & Scarry a few years ago.  Moore & Scarry is an full service advertising agency with headquarters in Ft Myers Florida.   According to the official press release, VinSolutions is the purchaser.

The search engine market place is crowded with well established providers, so what’s different?  Haystak Digital Marketing in recent years has stormed the automotive marketplace offering car dealers VIN level pay-per-click advertising, regardless of website platform dealers use to run their business.

Automated Adwords campaigns based on in-stock inventory is not a new concept.  Dealer.com and Cobalt have been offering this service to dealers for years however both companies only offer this integration for dealers on their website platform.

VIN-level advertising allows car dealers to more effectively advertise their used cars on Google, Bing, and Yahoo.  For example, a Ford dealer who has a 2011 Chevrolet Silverado in stock, can make sure local shoppers searching for a 2011 Silverado know that their local Ford dealer has a pristine truck in stock and priced to sell.  The secret sauce is knowing how to bundle vehicles into campaigns and using intelligence to adjust bid management strategies.  These capabilities are outside the realm of individuals that manage their own search budgets.

Google Adwords recently announced that VIN-LEVEL advertising is available directly from Adwords but it does not have the same level of sophistication offered by the Haystak platform.

Transparency In Digital Advertising ROI

What has made Haystak a household name is that their advertising services are platform independent and that they offer a higher level of transparency on how the dealer’s budget is spent.  Haystak has partnered with many automotive website platform companies to integrate Adwords campaigns with replaceable phone numbers to track calls generated by Adwords investments.

Dealers using the Haystak platform have their own login which can show them their advertising investments and the performance of their ad groups.   In the example below, an executive level report will show the basic ROI of their investments for the past 30 days.  This is perfect for dealership executives who do not want to get into the details of ad management.  Detailed reports are also available from the backend tools provided by dealers, in addition to monthly reports emailed to Haystak clients.

Cobalt is the only major website platform that has decided not to allow Haystak to integrate their campaigns with Cobalt website phone tracking.  Dealer.com, who normally does not allow third parties to leverage their replaceable phone number technology, was obliged to allow Haystak to run on their platform because of the Chrysler PAP program.

Both Haystak and Dealer.com are certified to offer Chrysler dealers co-op funded advertising solutions. The Haystak Digital Marketing platform competes with Dealer.com’s Total Control Dominator (TCD) platform, which was first to market for VIN-Level advertising for dealers.  The TCD platform and Haystak Digital Marketing are both winners of  the 2012 Automotive Website Award for digital advertising.

Haystak Is A Strategic Investment For VinSolutions Customers

The purchase of Haystak is a strategic investment for a number of reasons.  First, Haystak is one of a handful of companies awarded Google SMB designation.  As an SMB partner, Haystak benefits from high-level access to Google, which means that new product innovations are normally first disclosed with their best clients.

The second reason why Haystak is a strategic investment is that it gives VinSolutions customers a stronger digital advertising platform.  Today, Haystak is a completely stand-alone product. In the future, I could see tighter integration into the VinSolutions platform on the product roadmap.

Currently, the VinSolutions platform has integrated direct marketing campaigns allowing dealers to design direct mail pieces and send mailers to targeted lists.  Adding integrated Google Adwords, Bing, and Facebook campaigns would be a logical step allowing dealers to control their marketing strategies from within a single interface.

The Haystak platform will fall under VinSolutions product management teams. VinSolutions will benefit from having an integrated advertising dashboard similar to ones offered by Cobalt and Dealer.com.  The integration would also help VinSolutions be more competitive for new OEM website endorsements.

What Is Next For Autotrader?

Is the acquisition spree for Autotrader.com coming to and end? Who do you think they should acquire next?

Automotive Boot Camp attendees will have the opportunity to meet with the Haystak Digital Marketing team and learn more about their services.  Current Haystak clients will be operating like usual, but I would be interested in what they have coming down the product pipeline.    Jason Wiley and Julio Gonzalez will be conducting workshops at Boot Camp as well. Come to Boot Camp to find out!

See you in Philadelphia!

Brian Pasch, CEO
PCG Consulting
732.672.2356
Google

The automotive industry is constantly changing but many of the core operating philosophies have not changed over the years.  Those core tenants include listening to the needs customers, providing a service that has perceived value, and creating a sustainable business based on outstanding customer service. Dealer principals are master entrepreneurs that understand the importance of structure, process, and execution.  However, as their businesses scale, dealers need to rely on others to execute their business plan.

When dealers rely on others, a new set of skills are needed that entrepreneurs may not have naturally.  Skills are needed that will be able to help create a scalable organization that is focused on a core set of operating principles and processes laid out by the dealer.  I read a quote today that hit home: “Everyday your employees are being recruited, either by you or your competition!”  How well is your organization refining their processes in order to continue recruiting their employees to stay energized and focused on success of the dealership?

Some dealers have said that operating a dealership in 2013 is significantly more demanding that 20 years ago.  That viewpoint is likely influenced by the massive changes that the Internet brought to automotive retailing, not including the compliance requirements in a litigious regulatory society.   As business operations become specialized, dealers are finding that their business needs “process coaches” to keep the company operating efficiently.

Process Coaches Fill Natural Gaps

Turnover is just one of the struggles that dealers face. Equally challenging is finding cost effective ways to train employees on the new tools and processes offered by vendor partners through upgraded technology and insights provided by Big Data research. The reality is that you only know, what you know!   Process coaches can provide the expertise that the dealer themselves do not have the time to go out and learn on their own. The expert will then design short-term and long-term training based on the needs of the dealership.

As a result of the downturn in the automotive industry in 2007, dealers cut the fat from their staffing models.  Unfortunately, when a key person(s) leaves, it normally has a short term negative impact on the business.  Process coaches fill the gap when process break or key employees leave, to keep the dealership running effectively and profitability.

Here are some examples where a process coach can add value:

• It is not uncommon to see turnover in the BDC/Internet department of the dealership.  This turnover can cost a dealership thousands of dollars each month in lost productivity.  Dealers that struggle to create a stable Internet team can turn to a process coach to bring stability and sustainable growth to the dealership.   A competent coach will show dealers what is broken and put a structure and pay-plan in place that creates a sustainable and productive work environment.
• Dealers who are averaging an Internet closing ratios of 8-11% may think they are doing well, but the fact is that effective Internet processes, and accountability measures, yield a consistent closing rate of over 20%.  Internet Process Coaches can assist dealers will CRM processes and accountability to sell more cars with the leads they already have!
• Dealers are realizing that staffing the service department with a sales professional can yield dozens of high grossing deals per month, with minimal cost.  How does a dealer get the winning strategy for turning their service drive into a sales center?  Simple, hire a great process coach with service experience that knows how to leverage equity mining tools.
• Dealers who are finding their marketing dollars are not delivering the impact that they once experienced.  Having an experienced branding coach review the dealership’s message and strategy can often yield amazing results in a short period of time.  Is it time to have a fresh set of eyes look at your overall marketing strategy?

Finding The Right Coach For Your Dealership

The most effective coach is the one that works with your culture.  Just because a coach presented at your 20 group the results they delivered to another dealer, it does not mean that the same coach will work at your dealership. Referrals are important but chemistry is more important in making a consulting engagement work properly.  Chemistry is best tested face to face, do you agree?

So, how do you simplify the process of selecting a coach that will be compatible with the culture of your dealership?  I would suggest that attending the Automotive Boot Camp will make it easy to interview excellent dealership coaches, in an intimate setting.

That’s right, whether you are looking for a sales coach, BDC coach, Internet marketing coach, F&I coach, or a service department coach, dealers will find a competent candidate willing to discuss their business model at Boot Camp.

Here is a listing of some of the outstanding consultants that will be present at Boot Camp that can be retained to help your dealership grow:

• Marc McGurren - BDC/Internet Process Coach
• Ralph Paglia – Digital Marketing Coach
• Joni Stuker - BDC/Internet Process Coach
• Tracy Myers – Dealership Branding/Advertising Coach (Dealer Principal as Well!)
• Brian Pasch – Digital Marketing and ROI Coach
• Don Reed – Service Process Coach
• Gary May – Lead Process, Social, & Business Management Coach
• Jim Flint – Digital Marketing Coach
• Andrew Barter – Customer Retention Coach
• Paul Sansone – Sales Referral Network Coach (Dealer Principal as Well!)
• Troy Spring – Direct Mail / Advertising Coach
• Glenn Pasch – Team Building/Customer Service Coach

Mentoring and Advice At Boot Camp

In addition to these twelve consultants, the workshop sessions are lead by industry leaders, product specialists, and active dealership employees that are willing to share their best practices to help your dealership sell more cars at a lower net cost.  Those names include Kendall Billman, Julie Chisum, Patrick Kelly, Julio Gonzalez, JD Rucker, David Page, Bill Whittenmeyer, AJ LeBlanc, Keith Platt, Sean Stapleton, Michael Sos, Ali Amirrezvani, Ben Anderson, Justin Brun, Dmitriy Gamarnik, Jeff Wardwell, Myril Shaw, Christine Rochelle, Shelley Bogan, and Ian Perrin.

Of course, all of the best consultants and coaches can’t be with us at Boot Camp this year.  We will miss past speakers Jim Ziegler, David Kain, Jerry Thibeau, and Grant Cardone, who are first class operators!

So, make the investment in your future by attending the 4th Annual Automotive Boot Camp in Philadelphia  May 14-16th to meet with world-class coaches and participate in outstanding workshops to fine tune your skills.  It’s an amazing package for one low price.

Brian Pasch, CEO
PCG Consulting
732.672.2356
Google

Photo from www.RedBankGreen.com

With the upcoming opening of Char Steakhouse in Red Bank, it may seen unusual that Thomas Cappello, owner of Gaetano’s Restaurant in Red Bank, is rolling out the red carpet.

“I’m excited that Char Steakhouse is opening in Red Bank.  Their investment is great for the city of Red Bank and all retail business owners. Consumers demand choice, so whether they are in the mood for steaks, seafood, Mexican food, or great hand-made pasta, Red Bank is the best single destination in Monmouth and Ocean County.”

Gaetano’s opened their Italian kitchen over 10 years ago, so Thomas Cappello has seen many restaurants come and go.  On the other hand, Cappello has a good feeling about Char. “When a restaurant invests millions of dollars to build a world class facility and brand, they are not amateurs.  Red Bank will benefit by their significant investment.”

The colorful orange awnings on Broad Street that decorate the exterior of Char Steakhouse are hard to miss when driving down Broad Street. The restaurant is located in the building formally occupied by Ashes Restaurant.   Gaetano’s is located one block away from Char Steakhouse on 10 Wallace Street, adjacent to the Red Bank public parking lot.

Gaetano’s is open seven days a week, operating under the following schedule:

• Lunch 11:00 – 3:00 Monday – Saturday
• Dinner 4:00 – 10:00 Monday – Thursday
• Dinner 4:00 – 11:00 Friday & Saturday
• Dinner 1:00 – 9:00 Sunday (dinner only)

For additional information visit: www.gaetanosredbank.com or call (732) 741-1321

About Gaetano’s

Gaetano’s is among the most authentic Italian restaurants that has come to Red Bank. Their management team and chefs have trained for many years throughout Italy and here in the States in the art and flair of Italian cookery. The restaurants’ design and interior atmosphere, with an open-air kitchen and brick oven pizza, is reminiscent of the typical Italian restaurant setting throughout southern Italy.

All aspects of the cooking process including fresh brick oven pizza’s, a full line of pastas, entrees and desserts that are prepared right before your eyes in our one of a kind open air kitchen. Not only do you get the most authentic food available, but the performance of our culinary team at work, the wonderful aroma’s that come from the kitchen and our bountiful fresh antipasto display placed on our cool granite counters takes place right before your eyes

Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE.

This year the conference will be limited to 250 progressive dealership employees.  Will you be one of them?

Get your team registered while tickets last.  The workshop schedule and lineup of keynote speakers is outstanding.

The conference is conveniently scheduled prior to the 2013 NADA Convention in Orlando, so one trip out of the office can connect you with two great events!

DMSC:  February 5-7th

NADA:  February 8-11th

DMSC 2013 will be focused on STRATEGY AND PROCESS.

The conference will be the launchpad for new, never released before, case studies and insights into the consumer shopping experience, digital marketing, social media, and Internet process.

View the list of the current speakers or take a look at the workshop topics.

An intimate conference, DMSC is in its third year and has met with rave reviews from past attendees.  If you have any questions about the conference, contact Carrie Hemphill at 908-601-6475.

I hope to see you there!  Look for more details in the coming weeks for the ADM Members Reception on February 7th at 7:00 pm.

Brian

Brian Pasch, CEO

PCG Consulting

732.672.2356

* DMSC is hosted and organized by First Class Educators (FCE) and is not related to NADA or the 2013 NADA Convention.

I came from an Information Technology (IT) background having been a commercial software developer, network engineer, telecommunications analyst, and Wall Street technology manager in previous careers. I have had the benefit of seeing the business world from the technology side, sales side, and now from the perspective of a business owner.

I have come to realize that my passion as a technologist, back in the day, was not always aligned with the priorities of the business. So this article is both a confession of failed enthusiasm and a warning not to repeat my mistakes.

Technologists need to be mentored by the Dealer Principal to “get” the dealership knowledge they need to make better technology decisions. 

Throwing The Baby Out

It is not uncommon that when a new Internet Director or IT Manager is hired that the baby gets thrown out with the bath water. Decisions made by their predecessor can be quickly discounted resulting in calculated contracts and severed business relationships in the first three months of employment.  This is often allowed by the Dealer Principal because they don’t want to make the new hire feel that they don’t trust their decisions.

Have you ever seen this happen at your dealership, automotive group, or at a previous business? When I worked on Wall Street this was common practice that I found myself falling into the same trap. I never wanted to get blamed for a vendor decision that I did not make.

In the automotive industry I have seen new hires cancel vendor services in the guise of “saving money” or “simplifying” the marketing budget. While these statements could all be true, in many cases, the new hire is using their power to clean house and start with a clean slate.

I have seen website vendors being switched out on a whim without any data to backup the dealers decision. Where was the plan to measure the improvements from a new vendor platform? I have seen Autotrader.com and Cars.com cancelled because the new hire felt that SEO or SEM could generate more traffic to their vehicle listing pages. Believe me, after years of testing, both of these companies should be in the marketing budget of car dealers.

A Knee Jerk Reaction

I’m writing today to challenge this knee jerk reaction when new leadership is hired at the dealership. I want Dealer Principals and General Managers to realize why they need to moderate the decisions and changes by new hires that could very well hurt the dealership in the long term. Repeat after me: Supervise all vendor changes / decisions made in the first 180 days of a new hire.

Understand that a new IT hire wants to show their value. Often their passion is combined with a need to demonstrate how their ideas can make a ”big” impact on sales and profits. However, new IT hires quickly realize that they are living in a world where frontline sales professionals get most of the praise and attention. This increases their desire to stand out and get attention. This is part of the danger, and I speak from personal experience.

It is critical that new Internet/IT Directors understand their place in the organization.  Understand that they need to be recognized for their behind the scenes work and feel valued. Often the biggest boost in sales will come from basic blocking and tackling; it’s not very sexy.  Remind new hires that basic blocking and tackling is very valuable. Without minimizing the opportunities that new ideas can bring to the table, I would encourage the first few months of work be focused on fully merchandising the existing dealership website, increasing CRM utilization, and improving phone processes. Working with the tools that you already have.

These three tasks will yield more sales and better customer satisfaction than most “new” ideas that can be brought to the table. I have seen appointment rates double in 90 days, from a focus on how phone calls are answered. I have witnessed unit sales double by inspecting CRM processes and customer communications. The top 10 website platforms are all search and consumer friendly, but if a dealership fails to fully leverage all the basic merchandising features, who is to blame?

Technologists like myself enjoy discussions regarding “A/B Testing”, Video Pre-Roll, Analytics and Measurement, Attribution, and Personalization. All of these topics are opportunities to increase consumer engagement but these good ideas must be placed in some order of prioritization. Technologists may have a hard time prioritizing their work in light of what is best for dealership profits.

Supervise and Engage

A word of advice for dealers going through a change in Internet/IT leadership: don’t rush to change. Dealer Principals and General Managers should be involved in the discussion and decisions on changes of website vendors, CRM software, and advertising partners. Don’t assume that your new hire understands how to prioritize the work that will generate the most value to the dealership.

Ask your new hire to create a list of their Top 10 initiatives for the next 90 days and review it with them. Use this list to keep your internal technologist on track for success. If the Top 10 list contains to many fringe ideas, it is time to reset expectations and make sure that everyone is on the same page.

For new hires, I would also suggest that they invest time in meeting with their existing vendor partners before any service is cancelled. This will allow them to understand exactly what their vendors have been doing and how communications have been in the past. Don’t be surprised in vendors bring up some dysfunction in the relationship so seek to find ways to improve the engagement without starting afresh.

If you have lived through these types of changes, what additional advice would you give dealers when they seek to make a change in the Internet/Technology Director role at the dealership?  Share your comments below.

If you enjoyed this article, please consider sharing it on Google+, Facebook, Twitter, and your social network.

Brian

Brian Pasch,CEO
PCG Consulting
732.672.2356

I love being a business owner and conference speaker. The diversity of people that I meet at national conferences, 20 Groups, and of course online keep me motivated to write.

There are so many success stories in the business world. In order to sustain success, business managers need to be developing the next generation of leaders to carry the torch.

How is your company developing leaders?  Passing the torch from generation to generation is not easy.

Second and third generation business owners may struggle to grow on the past success of their parents or grandparents.

Others have flourished to build a multi-generation, multi-million dollar business enterprise.

One thing I know from personal experience, is that there are many smart people in the world that we all can learn from.  Many of these leaders have published books that are a wealth of knowledge to develop leaders.  Are you an avid reader?  Does your company have a leadership reading library?

Two Books You Must Read

I’m on pace to read at least 60 books this year and I would encourage you to build a leadership library.  Here are two books that you should read this month:

Don’t Eat The Marshmallow Yet! -  By Joachim de Posada

This is a great book for new managers, partners, or anyone that is experiencing some degree of sucess in their lives.  Do you have people in the company that are spending their new found wealth or increased salary on things that have little value?  This is a must read for anyone who wants to build a long-term, sustainable, enjoyable lifestyle.  It is a FAST read, and highly recommended.  If you have children, they MUST read this book before they leave home!

Lead by Greatness – By David Lapin

This is a book for people who want to be leaders or want to improve their leadership skils.  People that want to impact their world by living a life that creates a nuclear force for positive change at the office.  This is a short book that is very powerful with concepts that you will want to read slowly.

Do you like the idea of a  leadership book library? There are number of great books to start the library that include:

• - The Go-Giver – By Bob Burg and John David Mann
• - Multipliers: How The Best Leaders Make Everyone Smarter – By Liz Wiseman
• - The 10x Rule – By Grant Cardone

What 3 books would you recommend be added to the leadership library?  Share them as a comment beow.

Now, it’s time to read!

Brian

Brian Pasch, CEO

PCG Consulting

http://www.pcgconsultingservices.com 

If you have answered No to either of the above questions, you need to dive into the Google+ pool.  Change is in the air and great opportunity is available for those who are first to act!

Google+ is becoming a very serious tool for increasing the visibility of your business online.

Google+ Content Indexes Quickly

Why? Google+ content is ranking very strongly on Page One organic results.  You may even consider Google+ as your best investment for a business blog.

That’s right, the power of Google+ content posting with the correct formatting and strategy, may very well be much stronger than any content that you post on your  blog.

I have seen many examples where Google+ content is ranking on Page One for national search phrases to people connected with your Google account.  So the goal will be to connect with as MANY local consumers on Google+ as you can.

There are ways to jumpstart this connection process.  You can start by downloading your customer email addresses and invite them to join your Google+ circle.

Identifying Google Account Holders

Do you have a strategy to expand your “social circles” so that Google can see who you are connected with on Twitter, LinkedIn, Facebook, Quora and of course Google+.  This applies to you and every employee at your company.

I also should remind entrepreneurs on the importance of asking their customers if they have a Google account.  If you can add existing customers to your Google+ circles, you can significantly increase your LOCAL SEARCH visibility for search phrases in the future.  Does that seem attractive to you?

Local search optimization aligns with your local sales goals.  If you have been late to the game in local search optimization strategies, get started with Google+.  Implement an in-store process of identifying Googlized consumers.

850,000 Reason Why Google Will Continue Its Search Dominance

These Googlized consumers can place a review on Google Places as well as join your Google+ community WHILE they are in your place of business.   Don’t be afraid of the IP address, use a 3G/4G iPad!

If you don’t see the opportunity, keep in mind that 850,000 Google Android mobile devices are activated PER DAY.  Each of these devices comes with a Google Gmail account.  Do you see the tsunami of influence that is coming?

Don’t confuse active consumer engagement on Google+ with opportunity.  Once you connect with a consumer with a Google account on YOUR Google+ account, it does not matter how much THEY use Google+.  You can influence their local search results even if the relationship is ONE SIDED.

Don’t miss this important opportunity.  This is a team effort so every employee should be involved in your Google+ strategy.

Brian

Brian Pasch, CEO
PCG Consulting
732.450.8200
brian@pcgmailer.com

For the past 15 years I have taken my annual pilgrimage to Italy with great joy so it is with great sadness that the luster has faded from my favorite European county.  The many attractive perks that this country once offered Americans are gone.  Even the local residents look sad and I don’t blame them.  With 15 year of travel to Italy as a perspective, in normal times the amount of tourism revenue would be twice what I observed on this trip.

Restaurants that were normally packed, are half filled.  Shops that were once bustling with activity, have little to no traffic.  Few tourists or residents were walking around with shopping bags indicating a recent purchase.

One morning, I ran through Siena on my morning jog, and the shopkeepers sweeping their sidewalks and washing their windows had no visible joy or energy.  It reminded me of  the movie “Ground Hog’s Day” with Bill Murray; these people were getting up each day facing the same economic challenges with no light at the end of the tunnel.

The Devaluation Of The US Dollar

The most obvious challenge today is the Euro to Dollar conversion which makes basic travel costs impossible for the average American.  When a buffet breakfast at a 4 star hotel costs $60 per person, you can see how my patience is being tried.   Fortunately, a great shot of espresso (cafe) is still less than 1 Euro.

Small local bars offering two eggs, toast, coffee and a juice are price at $15-$20 per person. Italy, which was once an amazing value for food, is no longer attractive to dollar holding tourists.  Imagine the food costs for a family of four traveling in Italy, and you can see why less American’s are coming to Italy in 2011.

For lunch, a simple plate of pasta pomodoro,  bread, a bottle of water, and cover charge will cost one person 18 Euros or about 27 dollars.  That’s without coffee and dessert.

Will Americans Stay Home

With these food prices, and a $1,500 coach ticket from Newark to Rome, will American’s continue to stay home?  A US family of four that spends one week in Italy in a city like Rome, and that would need two hotel rooms, would look something like this:

• Airfare:  $6,000
• Hotel Average Night:  $250 x 2 = $500 / night (min)
• Hotel For Week: $3,500
• Food For Week:  $4,000 (min)
• Taxi & Tours $400 (min)

So, without any gifts or extra special events, it would cost a family of four over $15,000 for one week in Italy.  If you want a rental car, budget another $1,000.   There are many places in the US a family could explore for a week and spend much less than $15,000.

I will not go into shopping prices but suffice it to say that the Nike store was 50-60% more expensive than back at home so there are no real bargains anymore with the dollar in such a devalued condition.

The Bright Side

As American’s come to the realization that their dollar is no longer the powerhouse it once was, will it awaken our country to keep our fiscal house in better order.  Will we demand changes in how Washington manages our money and investments which impact the future of our country?

I know the weak dollar will keep more Americans at home, which may also be a good boost to our economy.  For now, the Italians have no choice in making their country more affordable to Americans.  This of course is part of my sadness because both nations have always enjoyed a mutual respect and exchange of tourism.

For now, it look like the Italians will have a better deal if they come to America.

Adoni is in great shape but the 9 mile run that we surprised him with today, a distance that he is not used to, got him pretty sore as we walked around SF tonight for dinner.

It got me thinking that even though Adoni works out regularly, and you can see that Adoni is in great shape, trying new things and flexing new muscles can really help us grow.

The running experience today will make Adoni stronger and healthier.

When I thought about Adoni, who is in such good shape, getting sore, it made me think of my own life and conditioning.

I reminded myself to develop disciplines to regularly flex NEW spiritual, mental, and emotional muscles.

I need to be pushing myself in all areas to grow and experience life in its fullest.  Life is really about balance.

I’m reading a book a week. I’m taking time to meditate. I’m setting out on new emotional paths. This is an exciting time for me.

Are you taking time to exercise all aspects of your being? When was the last time you were sore?

This month it’s Google+ and the +1 button are all the rage. I love my career because my being loves the challenges the Internet presents on a daily basis.

It is clear that Google is socializing search engine result pages (SERP). The addition of profile thumbnail photos, yellow review stars and +1 votes is a clear indication to me that these social signals will begin to more directly impact click paths and SEO rankings.

The visual power that yellow stars and photo thumbnails have to draw the eyeballs of shoppers to a specific section of a page is evidence enough that businesses that leverage these new opportunities WILL get more clicks.

All businesses that want to increase their online visibility need to pay attention to these major search and social marketing shifts.

Content Publishing Mandates

I have talked about Content Publishing strategies many times in the past and this marketing channel is becoming more urgent and meaningful than ever before.

Dealers need to implement a comprehensive content publishing strategy that leverages their fans and followers and the new social tools made available by Google.

Imagine what happens when you actively identify and connect with customers and local consumers who have the ability to +1 your digital assets. What happens when your dealership is attributed as the author of this well liked content? The answer is social relevance for your business.

Content Publishing Tools

Content publishing productivity can be increased over 300% with the use of content syndication tools like Dealer Syndicator, which is a web based software platform included in a dealer’s membership in the Automotive Advertising Network (AAN).

Members of the AAN can also increase the value of their content by integrating live inventory with their press releases, posts, testimonials and news stories. The live inventory increases the call to action of your content and each thumbnail creates an SEO backlink to your Vehicle Details Pages (VDP).

All dealer content published in the network of websites that comprise the AAN is enabled with the Google +1 button. As consumers like your content, they can add their personal “+1” mark to your articles. The AAN websites also support the new Google Authorship tags to increase the social authority of your content writers or very soon, for your business account.

As Google opens up Google+ to include business profile pages, content syndication will become an even greater benefit for car dealers. The key is to make it easy to write and syndicate content. Dealers also need multiple resources for publishing content on authoritative websites.

Dealer Syndicator

The Dealer Syndicator web based publishing platform and the thousands of websites in the AAN, give car dealers all that they need to start an effective content publishing strategy that leverages the latest opportunities for SEO and social authority. Dealers do not need to create dozens of blogs or microsites; they are already built and ready to leverage.

If your dealership is looking for leadership and the best strategies for content publishing and syndication, call 732.450.8200 and get a demonstration of the AAN and our Dealer Syndicator tools.

Dealer syndicator supports content publishing platforms that include: WordPress, Posterous, Typepad, Blogger, NING, Squidoo, Facebook, Craigslist, and all HTML based website platforms.

Members of the AAN also benefit from the strongest offsite Automotive SEO strategy and ranking results from any solution on the market. SEO is still any important part of a well-designed digital marketing strategy. If you want the best, become of member because membership has its privileges.

That includes kicking your competition’s butt!

Brian Pasch, CEO
PCG Digital Marketing
About Brian Pasch

The Mollydooker Twitter account allows fans and followers from all over the world to stay connected with owners Sarah and Sparky Marquis, as well as gain access to exclusive photos, videos and information about their multi award winning wines. The masterful blends of this Australian power duo have created a cult following of Mollydooker fanatics around the world.

Their friends’ dedicated interest in the latest and greatest Mollydooker happenings led Sarah and Sparky to create their Mollydooker Twitter account. By becoming a follower Mollydooker Wines, consumers will be the first to find out about their most recent wine projects, news, reviews, events, parties and more. Photos of the gorgeous Australian winery as well as videos of Sarah and Sparky hand blending their most famous wines will also be posted to Twitter.

Stay connected with Mollydooker Wines on Twitter!

Mollydooker Wines

Mollydooker Wines are responsible for creating some of the world’s highest ranking wines, including the Carnival of Love Shiraz from McLaren Vale South Australia which was chosen as one of the Top 10 wines in the world in the Wine Spectator Top 100 wines annual review. Their 2005 Lefty reds were rated the 1st, 2nd and 4th best value wines in the world under $20 by Wine Advocate, and their Love Wines received 99 and 96 point scores.

The Wine Advocate also rated their 2006 Lefty wines among the best value wines in the world, and Velvet Glove became their fifth wine to be awarded 99 points. Additionally, Wine Spectator selected The Boxer as a “Best Value Wine” and ranked the 2006 Carnival of Love as the 8th Best Wine in the World. It’s no wonder the frenzy over these delicious wines has grown to soaring new levels.

The Accademia del Vino Wine Lecture Series continues through 2011 with events throughout the spring, including “Our Favorite Chianti’s with Vic and Verdoni” on March 7^th and “The Wines of the South: Puglia, Calabria, Basilicata, & Sicily with Vic and Verdoni” on March 28^th. Each event begins at 6:30 and includes the seminar, dinner, and wine tasting, all for only $65.00 per person.

Past Lecture Series events have been a huge success with everyone enjoying an elegant evening of wining and dining, and this month’s upcoming events look to be equally delightful and delicious.

In addition to the two March Lecture Series dates, Undici’s has scheduled a couple more Accademia del Vino Wine Lecture Series events for April 18^th and May 2^nd. For complete details about these premier NJ wine tasting events contact Undici’s restaurant.

The Undici restaurant is also excited to announce that Elisa Scavino will be on hand for a meet and greet on March 31^st. No reservations are required as the event is complimentary. Make sure to become a fan of the Undici Taverna Rustica restaurant on Facebook to receive all of the inside scoop.

NJ Wine Tasting Events Near You

In addition to hosting premier NJ wine tasting events, Undici’s also offers amazing Italian cuisine. Undici’s only uses the freshest ingredients available and each dish is prepared with care. All pasta, including gnocchi and ravioli are homemade daily using only Caputo Italian flour. Their wood fire oven produces some of the best pizza around and their wine room is home to the largest and finest collection of Italian wines in the state. Every dish is an inspired celebration of both an Italian region and the current season.

Undici’s creates a dining experience like no other. The restaurant, which is a Tuscan farmhouse replica complete with ancient stone, wood, tile, and plaster provides a taste of the Tuscan countryside a little closer to home. This one-of-a-kind restaurant provides a rustic and charming atmosphere perfect for any occasion. The Undici Taverna Rustica restaurant is located at 11 West River Road in Rumson NJ.

To reserve your seat for one of the upcoming NJ wine tasting events call 732-842-3880 today.

Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead during this 3-day “hands on” conference.

The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

2011 NADA Convention Attendees Take Advantage of Wine Tasting Dinner

A special wine tasting dinner event is planned for each night of the conference, showcasing a different winery each night. After a full day of classes, attendees of the conference will be treated to private wine tastings and local artisanal meals.

Dealer professionals who would like more information about the conference or would like to register can visit www.digitalmarketingstrategies.org .

About Poem Cellars:

Partners Joey Wolosz, Jeff Durham and Scott Tracy started Poem Cellars to create wine for the table, wine that can be paired with food. The wines are not made in a big, bold, tannic, heavily oaked style often found in Napa Valley Cabernets. Instead, they show restraint which adds to their complexity, elegance, refinement and sense of femininity.

For more information: www.poemcellars.com

This automotive conference should not be viewed as an expense.  It is an investment to empower dealers to inspect their digital marketing budgets and to fine tune their digital marketing strategy.  The conference will energize dealers to engage in new marketing opportunities to increase their local market share and profits.

If you are looking for personalized digital marketing educational experience and industry leaders as mentors, come out to the Napa Valley and make the decision to lead in 2011.  Questions?  Call 732.450.8200 and ask for Renee McGowen or Carrie Hemphill.

Twice a week wine enthusiasts can indulge in selecting fine wines from Undici’s menu at a generous 50% discount. Visit the NJ wine bar on Wednesday nights for half priced wine bottles from their seasonal selection and on Thursday nights for half priced wines by the glass from their wines by the glass list.

NJ’s Finest Wine Bar

Undici is a standout NJ wine bar. Minutes outside of Red Bank, Undici provides an authentic Tuscan ambiance with a rustic Italian feel throughout the restaurant’s 2 spacious floors. Outside seating is available in the front during warmer months. The intoxicating aroma of fresh Italian cuisine hints at the delicious menu of fresh produce, fish, meats, gnocchi, pastas and more. Everything is homemade.

Not to be missed are Undici’s wine tasting and lecture series, part of Accademia del Vino. The evenings consist of three main parts: a dinner, lecture and wine tasting. The events, which cost $85.00 per person (all inclusive), are offered throughout the year. Accademia del Vino brings together NJ wine enthusiasts and aspiring connoisseurs for an evening of exquisite wine paired with authentic Italian cuisine. Three dates have already been announced for 2011, January 25^th, February 7^th and February 21^st.

Details for all the upcoming wine tasting events can be found online with Undici.

The best way to get the latest updates on events at Undici is to join their mailing list.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of successful “go-givers”: a restaurateur, a CEO, a financial advisor, a real estate broker and “The Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “give and you shall receive.”

The Fiat 500 is coming to Fiat dealers across the United States and its time for you to do your research on the 2011 Fiat 500.  The car comes in three “versions”: Lounge, Sport, and Pop.

There are approximately 128 Fiat Dealer Studios located in key markets in the United States that will be selling the Fiat 500.

The North American Fiat 500 has underwent various modifications to fit the market requirements. The Fiat 500 for the US market has a redesigned body structure to increase resistance, a new suspension system, more than 20 modifications to reduce noise, vibrations and harshness and re-designed brakes and ABS system.

Fiat Dealers

The Fiat 500 which will be on sale at local Fiat Dealers has an increased fuel tank to 10.5 gallons, an improved heating and cooling system, newly designed seats new steering wheel controls and a recalibrated steering effort.  To locate a Fiat dealer in your state, visit: http://www.fiatdealer.org

The Fiat 500 price list starts at 15,500 USD.  This is for  the 1.4-litre engine developing 101 HP (75 kW) at 6500 rpm and 133 Nm of torque at 4000 rpm. The Fiat 500 USA price list for the various options will be available at you local dealership

My first computers were and Commodore 64, Radio Shack TRS-80, Apple IIe, Apple IIc and the Original IBM PC/XT.

In fact, in 1984 I published software with Prentice Hall for the Apple II and Radio Shack TRS-80 computers called the “Readability Machine”. When was the last time you heard someone talk about Radio Shack computers?

After years of PC advocacy (XT, 286, 386, 486, etc.) I am now I full-time Mac user and I am no longer afraid of that change. Rich in my office said it best:

“The Mac takes away the uncertainty and mystery in personal computers. You no longer have to guess how long it will take to boot up or if you will boot up at all!”

As I gave away my desktop PC today, the 5 minutes it took to boot and load all my software was a comforting reminder that I was making the right decision. With web based computing and applications changing the way we communicate, that PC has just lost its stickiness.

So my two new Apple computers are loaded with Adobe Creative Suite 5 and the new Microsoft Office 2011 for Mac. I’m loving my 27″ iMac and am getting used to the keyboard on the MacBook Pro. I love the fact that both boot in seconds and shutdown equally as fast.

I also love that my iPhone 4 integrates with my computers and that I have seamless integration of my email, data, and music.

So, farewell PC! The last 28 years have been filled with ups and downs but I can no longer waste 1-2 hours a week in downtime. When you add up the boot-time and downtime each month on the PC compared to the Mac, most professionals will see that the Mac operating system pays for itself in 30 days.

Are you ready to change?

Brian

Brian Pasch, CEO

PCG Digital Marketing

The 2010 Automotive Website Award study included a review of more than 45 automotive website providers and highlights several companies as industry leaders in automotive search marketing, and for the first time, website design and website technology. The new award categories are a result of the industry’s response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category.   The ASMA awards are the standard for recognizing website platforms that excel in organic search.

In the Automotive Website Design category, awards were given for three classifications of automotive website platforms: dealership websites, manufacturer websites and third party automotive advertising websites.

In the Automotive Website Technology category, website platforms were evaluated on innovative core technology that stood above their peers.

2010 Automotive Website Award Winners

The 2010 Search Marketing awards are structured in three categories:

Phoenix Awards – Representing website companies that have released an impressive redesign of their website technology that will result in significant upside performance, features and functionality to their customers. Phoenix award winning platforms will be a force to be reckoned with in 2011.

Peak Performance – Representing website companies that have the search marketing architecture and feature set that will provide their clients with a strong competitive advantage online. Peak Performance winners are members of an elite group, which represent platforms that will enable dealers to create an unfair competitive advantage in their local markets.

Pinnacle Platform – The Pinnacle award is the highest recognition we provide in the AWA Search Marketing category. The companies receiving this award have designed and delivered search compliant websites that stood above their peers.

Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. These automotive platforms reached the pinnacle for scoring in our AWA benchmarks and live testing, which demonstrates that these companies practice what they preach.

2010 AWA Pinnacle Platform Award winners, our highest award for Search Marketing, in alphabetical order:

• Dealer eProcess
• Dealer.com
• DealerFire
• TK CarSites
• VinSolutions

The 2010 AWA Peak Performance Award winners for Search Marketing, in alphabetical order:

• ClickMotive
• Dealer HD
• DealerTrend
• MJMI
• XIGroup

The 2010 AWA Phoenix Award winners for Search Marketing, in alphabetical order:

• BZResults
• DealerSkins
• Reynolds & Reynolds

The 2010 Website Design winners by category are:

• Dealership Website – www.parkplacetexas.com
• OEM Website – www.jeep.com
• Independent Automotive Shopping Website – www.autotrader.com

The 2010 Website Technology winners by category are:

• Best Online Advertising Tool- Dealer.com Total Control Dominator
• Best Search Marketing Strategy- TK Carsites Power of 5
• Best Integrated Dealership Website- VinSolutions.com

The results of the 2010 AWA report were announced to attendees of the 9th Digital Dealer conference in Las Vegas at an awards ceremony.

Download the Automotive Website Awards full report.

The survey contains seven questions and seeks to determine which popular automotive website is the consumer’s first choice when shopping for a new and used car.  The survey also seeks to collect feedback on which websites consumers consider the best designed for their needs.

How to Take The Survey

Consumers and members of the automotive industry are invited to take the 7-question survey by visiting this link: http://www.automotivewebsiteawards.com/consumer-survey/

The data from the survey will be used in conjunction with scoring from PCG’s website review panel to determine the best designed automotive website that serves consumers shopping online for a car.

Automotive Website Design Awards

According to Brian Pasch, CEO of PCG Digital Marketing,  “We are expanding the scope of our annual awards to include categories for website design.   We will be presenting awards for website design in three areas:

• Car Dealer Websites
• Car Manufacturer Websites
• National Automotive Shopping Websites

The awards will be presented at a PCG sponsored industry breakfast at the 9^th Digital Dealer Conference and Exposition in Las Vegas on Tuesday, October 12, 2010 at 8:00 am.

Members of the automotive industry are invited to submit their recommendations for the best designed automotive websites on this link: http://www.automotivewebsiteawards.com/design/

PCG Digital Marketing

Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

I just finished the Montalcino wine tasting and tasted 20 wines and picked 6 to share in a mixed case.

The wines were from the excellent 2004 vintage as well as handpicked wines from the 2005 vintage.

I have include wines that can be enjoyed immediately and some to age a few years. The wines in this mixed case will surely please you and your friends.

I was very excited to try for the first time the Querce Bettina which has a very French nose and in a blind tasting you could fool a lot of people and the wine was delicious!!!

This is a fantastic mixed case of wines. The mixed case includes these Brunello di Montalcino wines:

• 1 – Sesti – 2005
• 3 – Talenti 2005
• 2 – Villa La Prata 2004
• 2 – La Fuga 2004
• 2 – La Fuga Reserva 2004
• 2 – Querce Bettina 2004

Total: 12 bottles

Total Cost of wine and shipping and insurance: 560 Euros to USA which is about $705 dollars. This would make a great gift for friends as well!

This is a great opportunity to experience the best wines from my annual trip to Montalcino. With your case, I will also include my tasting notes and recommendation for each wine.

To place your order, you can send your shipping address and Credit Card information to Tullio Scrivani : info@osticcio.com

When you send in your order via email, please copy me at brian@pcgdigitalmarketing.com so I can make sure all orders get processed before I leave on Monday.

The wines are shipped and insured direct to your door. This includes full replacement costs if any bottles are broken.

If no one is home during the day, I would use a work address.

You can also fax your Name, Shipping Address and CC information to Osticcio.com direct at: 011 -39 0577-846907. Make sure the fax goes through.

If you send a fax, send me an email note so I can make sure it arrives. Email is the fastest.

Please pass this offer to your wine friends…they will thank you for the consideration once they taste the wines.

Brian

Brian Pasch, CEO

PCG Digital Marketing

The Wine Bloggers conference is the premier conference for new media and the wine industry.  Bloggers, new media innovators and wine industry leaders will all converge on Walla Walla from June 25-27 for the three-day symposium.  The conference brings a unique opportunity for attendees to learn about and discuss the intersection of wine with the world of new media including blogging, social media, and more.

Adding to the excitement of this year’s conference is the debut of select 2009 Mollydooker wines.  This is the first time any of the wines in the 2009 series are appearing in the US.  I was lucky enough to have the opportunity to be the first to taste and review the entire 2009 vintage during my trip to the Mollydooker winery in Australia.  All of my findings and reviews can be read at the online wine community: http://www.weloveshiraz.com

I will be uploading videos from the conference and plenty of blog posts, so for any of you who cannot attend the conference, follow along with me by becoming a member of his online wine community.

To learn more about the 2009 Mollydooker wine collection, please visit http://www.mollydookerwines.com

Released on August 19, 2008, her debut album, The Fame, reached number one in the UK, Canada, Austria, Germany and Ireland, and reached the top-ten in numerous countries worldwide; in the United States, it peaked at two on the Billboard 200 chart and topped Billboard’s Dance/Electronic Albums chart. Its first two singles, “Just Dance” and “Poker Face”, co-written and co-produced with RedOne, became international number-one hits, topping the Billboard Hot 100 in the United States as well as the charts of other countries. The album later earned a total of six Grammy Award nominations and won awards for Best Electronic/Dance Album and Best Dance Recording.

Lady Gaga is inspired by glam rock artists such as David Bowie and Queen, as well as pop musicians such as Madonna and Michael Jackson. She has also stated fashion is a source of inspiration for her songwriting and performances. Gaga was ranked the 73rd Artist of the 2000-10 decade by Billboard. As of May 2010, Gaga has sold over 15 million albums and over 40 million singles worldwide. In May 2010, Time magazine included Gaga in its annual Time 100 list of the most influential people in the world. (source: Wikipedia)

To purchase tickets to see the Lady Gaga concert in Atlantic City, visit http://www.actickets.com/

A full list of this summer’s Atlantic City shows can also be accessed online by visiting http://www.ACTickets.com

AC Tickets is the premier provider of tickets for all Atlantic City entertainment events. With a successful 30 year history, AC Tickets has become known as the most trusted source for Atlantic City shows, sporting events and concerts, offering the best seats available for the best possible prices.

AC Tickets promises to beat any competitor’s advertised price, and also offers same-day delivery to any show, concert or sporting events in the Atlantic City area. Their honest approach to customer service for ticket sales means consumers will never be surprised or misled by hidden fees.

This open business policy has made AC Tickets the only source for all entertainment in Atlantic City.

For more information, or to purchase tickets to Atlantic City shows, visit http://www.actickets.com

A variety of Shows in Atlantic City are coming this summer, including Carrie Underwood, Daughtry, Alice Cooper, ABBA, Aerosmith, Celine Dion, Asleep at the Wheel and many more.

A full list of this summer’s Shows in Atlantic City can be accessed online by going to http://www.ACTickets.com

AC Tickets has become known as the most trusted source for Shows in Atlantic City, sporting events and concerts, and they offer the best possible prices on the best seats available. In fact, AC Tickets promises to beat any competitor’s advertised price, and also offers same-day delivery to customers in Atlantic City for any show, concert or sporting event.

AC Tickets is the premier provider of tickets for all Shows in Atlantic City, and has had a successful 30 year history, due to their honest approach to customer service, which means consumers will never be surprised or misled by hidden fees.

This open business policy makes AC Tickets the only logical source for all entertainment in Atlantic City.
For more information, or to purchase tickets to Shows in Atlantic City visit http://www.actickets.com

The Automotive Advertising Network is the first dealer-centric lead provider that provides members with unlimited leads and online promotion of their inventory on national, regional and local websites that are strategically positioned to appear on top of the most popular search engines, social networks and blogs.  Members can also place their car inventory in front of consumer blogs, press releases and on Fan Page tabs inside of Facebook.

The Automotive Advertising Network, created by industry veterans Brian Pasch, Sean Wolfington and David Boice, help dealers generate more leads for less cost. The member dealers are using their collective power to compete with third-party lead providers who historically have had a big advantage on search engines because of their national footprint and corresponding search authority.  The national consumer website for the AAN is located at www.cardealersale.com.

“The network’s advertising technology gives member dealers broader exposure for their new and used inventory online by helping them appear where customers start their shopping process — search engines and social media Web sites like Facebook”, said Pasch.

“It is very difficult for dealers to come up on top of the search engines for these phrases because there are many lead providers competing for the same 10 results on the first-page,” explained Wolfington.  ”The network has the national and regional search authority so our vehicles appear on top of the results in our market,” said Brian Benstock, GM of Paragon Honda/Acura, the #1 selling Honda/Acura dealer in the world. “All of our vehicles that are listed on the network link back to our dealership website so our website gets more traffic and relevance on search engines because we inherit the search authority of the network.”

“Many third-party lead providers sell the same leads to multiple dealers and this hurts the closing ratio and average gross profit because many dealers are chasing the same lead”, said Benstock. “The network gives us exclusive leads that are not sold to other dealers so the closing ratio is a lot higher.” “Dealers prefer leads that are not sold to multiple dealers because they generate better returns”, said David Boice. ”

The Automotive Advertising Network gives local dealers a national, regional and local footprint to increase their authority so they appear ahead of third-party lead providers for popular national and regional search phrases.  The network’s advertising model is being praised by member dealers because competitor’s cars and distracting advertising banners are not placed on their car detail pages.

“We have a smart strategy to optimize our own web site to appear on top for local searches, but the network helps us reach people who type in the more popular national and regional search phrases like ‘Toyota Recall Virginia’”, added Alex Snyder from Checkered Flag Toyota in Virginia Beach.  “The network also fuels our off-site SEO strategy which helps my dealership websites rank higher for popular search phrases in our market because of the relevant back-links the network provides.”

The Automotive Advertising Network powers hundreds of websites that are optimized to appear on Google’s page one for popular national and regional search phrases like “Boston Dealers”.  This phrase is entered by over 22,000 consumer searches a month and drives consistent monthly traffic to www.bostondealers.org.

“The ad network is our best new source of leads because they have a high closing ratio and are inexpensive because we pay a flat fee no matter how many leads we receive” said Jon Sherrell, Internet Director at the Rairdon Group in Washington State.”

Participating dealers pay a fixed membership fee to join the Automotive Advertising Network ($995) and  receive:

• Unlimited leads from ready-to-buy consumers who are actively searching for a vehicle in their market.

• Promotion of dealership and inventory on www.CarDealerSale.com, as well as regional and local websites in their primary markets.

• Promotion of dealership and inventory on the most popular social media sites with Live inventory posted on your Facebook Fan Page.

• Unlimited car inventory publishing on popular blog platforms and WordPress plug-ins for optimized inventory listings.

• Banner advertising on the AAN local websites. Also, AAN members will never see competitor ads on their Inventory listing pages. The first search optimized, dealer-centric advertising platform.

• Access to the networks automotive press release publishing system and unlimited press release publishing on national and regional websites.

• Members participate in the network’s Automotive News publishing platform.

About the Automotive Advertising Network

The Automotive Advertising Network (AAN) is a new dealer advertising platform network that provides member dealers with unlimited leads and online promotion of their inventory on national, regional and local websites that are strategically positioned to appear on top of the most popular search engines, social networks and blogs. The network was created by industry veterans Brian Pasch CEO of PCG Digital Marketing, Sean Wolfington and David Boice to help dealers generate more leads for less cost. The company has offices in Washington DC, New Jersey and Miami, Florida.

For additional information visit www.automotiveadvertisingnetwork.com.

The national consumer site for the network is www.CarDealerSale.com.

Click here to order your wines: 2009 PreSale Link

Review Links on Corkd by Brian Pasch

The strong fundraising numbers come as Gooch most recently earned the support of the Republican organizations in all four counties that are covered by the district in her bid to unseat 22-year incumbent Frank Pallone.

Gooch described her fundraising efforts as “a balance between tremendous support from the grassroots and a commitment of my own resources to seeing that Frank Pallone finally meets his match.  I pledge to match every dollar I raise to ensure we mount the strongest challenge to replace Frank Pallone.”  

Pallone maintains the largest war chest of any New Jersey Congressman, with roughly $4 million in his campaign treasury. Over 44% his contributions are from Political Action Committees and Pallone was among the top 3 recipients of money from health care lobbyists this past month.  

Gooch campaign manager Tony Sayegh stated, “Frank Pallone is part of the problem in Washington and has lost touch with his constituents.  After more than two decades in Congress, it is time to turn the page on Frank Pallone.  He no longer is representing the interests of this district.  Instead, he has supported Nancy Pelosi 99.2% of the time, hoping that it will get him more clout in the Democratic Party and more money from PACs.”  

Gooch received contributions from over 128 individuals, including many from towns stretching across the 6th Congressional District.

The New Jersey 6th Congressional District includes parts of Middlesex, Monmouth, Somerset and Union counties.

For additional information on Gooch’s campaign, contact:

Tony Sayegh
Campaign Manager                                                                 
(732) 770-1887

http://www.twitter.com/Diane4Congress
http://www.facebook.com/DianeGooch4Congress
http://www.dianegoochforcongress.com

Last night, Sarah and Sparky Marquis sat down with me to taste through the entire portfolio of wines from the 2009 vintage. I was the first person outside of the winery team to taste all the wines being offered from the 2009 growing season and the wines were outstanding.

I will be writing up my tasting notes on all 10 wines that will be offered for sale on www.mollydookerwines.com in the coming months. I have been working on Sarah and Sparky to offer members of www.WeLoveShiraz.com a special pre-ordering opportunity to make sure we secure a strong allocation of wines.

Best Mollydooker Wines

I’m asking for early access to their 2009 wines because Sarah feels that the 2009 vintage produced the best grapes and best blended wines that she has ever made! I completely agree with her assessment and thus I think that the 2009 wines will be be receiving high scores and that normally results in scarcity of supply.

Keep posted over the coming week for an update if I was successful in my negotiations. Another reason why I’m pushing for a pre-sale offering is that for the first time there are magnums of Blue Eyed Boy Shiraz which was off the charts yesterday in our tasting. This wine was AMAZING and I would love to see our community get a good allocation of wine and some magnums.

Another piece of great news is that since Sarah and Sparky purchased their new winery two years ago, the vines that had been on the property have produced amazingly high quality fruit under the Marquis Watering Program. As a result, the grapes used for Blue Eyed Boy were from their estates at a lower cost. In a demonstration of their passion for their faithful fans, Mollydooker is lowering the 2009 prices on Blue Eyed Boy Shiraz and Gigglepot Cabernet from $55 to $49 a bottle because of their lower costs.

I challenge anyone to find a higher quality wine experience for $49. Once you taste the 2009 Party Series wines, you will understand that affirmation.

2009 Boxer Shiraz

As a sneak peek, the 2009 Boxer Shiraz was by far the BEST Boxer ever produced and keep in mind that previous Boxer vintages have received 95 point scores. Without a doubt, the 2009 Boxer is my BEST VALUE WINE in the world. That’s right, I said the world. Nowhere I have found since an amazing wine experience for $25 a bottle. If this wine was produced from a boutique Napa winery, it would sell for $100 a bottle.

So, keep posted and I will be loading up my video tasting notes for each wine on http://www.weloveshiraz.com in the coming days. Please pass this website link to your friends and ask them to join our community. The fun has just started!

Pasch’s first stop, and perhaps his most anticipated, is to the Mollydooker winery.  Mollydooker Wines are responsible for creating some of the world’s highest ranking wines, including the Carnival of Love Shiraz from McLaren Vale South Australia which was chosen as one of the Top 10 wines in the world in the Wine Spectator Top 100 wines annual review.   Their 2005 Lefty reds were rated the 1st, 2nd and 4th best value wines in the world under $20 by Wine Advocate, and their Love Wines received 99 and 96 point scores. 

Pasch will be the first to experience their 2009 vintage in its entirety and is excited to share his findings online with fellow Australian wine lovers.  Early reports already suggest that the 2009 vintage is outstanding, and Mollydooker co-owner, Sparky Marquis, says the 2009 wines are among some of the best wines they have ever bottled.

Beyond Mollydooker, Pasch will make his way through several well known wineries, all the while video-taping and blogging about the 2009 wines he has tasted and sharing his earliest discoveries and thoughts about the anticipated 2009 vintages from Australia. 

Those who love Australian wine can follow along with Pasch as he makes his way down under by joining http://www.weloveshiraz.com.  Here, they can also post comments and share stories about their favorite Australian wines. 

To learn more about Mollydooker wines, consumers can visit http://www.mollydookerwines.com

The new website can be found at http://www.weloveshiraz.com/

Wine lovers can go to http://www.weloveshiraz.com  and add their own photos and stories about how they came to drink the famous Mollydooker blends, wine events they have attended, tastings and wine events that they themselves have held.

Mollydooker Wines are responsible for creating some of the world’s highest ranking wines, including the Carnival of Love Shiraz from McLaren Vale South Australia which was chosen as one of the Top 10 wines in the world in the Wine Spectator Top 100 wines annual review.   Their 2005 Lefty reds were rated the 1st, 2nd and 4th best value wines in the world under $20 by Wine Advocate, and their Love Wines received 99 and 96 point scores. 

The Wine Advocate also rated their 2006 Lefty wines among the best value wines in the world, and Velvet Glove became their fifth wine to be awarded 99 points. Additionally, Wine Spectator selected The Boxer as a “Best Value Wine” and ranked the 2006 Carnival of Love as the 8th Best Wine in the World.   It’s no wonder the excitement surrounding these delicious wines has grown to new heights. 

The masterful blends of this Australian power duo have created a cult following of Mollydooker fanatics around the world.  The new website, http://www.weloveshiraz.com, will allow their worldwide fans to connect on a level that completely focuses on their love of Mollydooker Wines. 

Adding to the world of social networking, Mollydooker Wines is also connecting with fans on Facebook & Twitter.  Consumers can become a fan of their Facebook page by visiting http://www.facebook.com/MollydookerWines or follow them by visiting

http://twitter.com/mollydookerwine

For more information about the collection of Mollydooker Wines and their upcoming 2009 vintage, visit http://www.mollydookerwines.com  

About Sarah and Sparky Marquis of Mollydooker Wines:

Husband and wife team Sarah and Sparky Marquis are well known for making award winning wines for Fox Creek, Henry’s Drive, Parsons Flat, Shirvington and  Marquis Philips. This fun loving and inspiring couple now focuses exclusively on producing their own Mollydooker Wines.  Their motto is ‘We make wines which make people go WOW, through attention to detail and commitment to excellence.’ They guarantee the intense fruit flavors and quality of their wines by rating them on their Marquis Fruit Weight™ scale. This dedication and devotion to their craft has earned them the title of Australian Winemakers of the Year and produced a Wine Spectator Top 10 Wine of the World two years in a row and five wines that have scored 99-points from Robert Parker of the The Wine Advocate.

For more information:

Janet Gawith

General Manager (and Sparky’s mom)

Mollydooker Wines

South Australia

Toll Free: 888 637 4472

janet@mollydookerwines.com.au 

http://www.mollydookerwines.com

In a fun twist for Australian wine lovers, Pasch will be videotaping his entire two week journey of tastings and discoveries at the Mollydooker Winery.  All of his experiences, notes and findings will be updated live on the new website, http://www.weloveshiraz.com .  Australian wine lovers are encouraged to follow along with Pasch’s journey and be the first to read his inside writings on the upcoming vintage.

Mollydooker Wines are responsible for creating some of the world’s highest ranking wines, including the Carnival of Love Shiraz from McLaren Vale South Australia which was chosen as one of the Top 10 wines in the world in the Wine Spectator Top 100 wines annual review.   Their 2005 Lefty reds were rated the 1st, 2nd and 4th best value wines in the world under $20 by Wine Advocate, and their Love Wines received 99 and 96 point scores.  

Early reports already suggest that the 2009 vintage is outstanding, and Mollydooker co-owner, Sparky Marquis, says the 2009 wines are among some of the best wines they have ever bottled. 

Australian wine lovers should join http://www.weloveshiraz.com  to experience the visit to Mollydooker’s gorgeous winery and follow Brian Pasch’s trip.

About Sarah and Sparky Marquis of Mollydooker Wines:

Husband and wife team Sarah and Sparky Marquis are well known for making award winning wines for Fox Creek, Henry’s Drive, Parsons Flat, Shirvington and  Marquis Philips. This fun loving and inspiring couple now focuses exclusively on producing their own Mollydooker Wines.  Their motto is ‘We make wines which make people go WOW, through attention to detail and commitment to excellence.’ They guarantee the intense fruit flavors and quality of their wines by rating them on their Marquis Fruit Weight™ scale, and rejecting those which they don’t consider good enough for their consumers. This dedication and devotion to their craft has earned them the title of Australian Winemakers of the Year and produced a Wine Spectator Top 10 Wine of the Year two years in a row and five wines that have scored 99-points from Robert Parker of the The Wine Advocate.

http://www.mollydookerwines.com

If you enjoy wine from Australia then you should join our community. This is a wine lover community for people who love the robust wines from Australia. One of our favorite wineries in Mollydooker located in Adelaide Australia.

I will be traveling to Adelaide on March 24th to taste the upcoming vintage of Mollydooker wines. We’ll keep you posted on the events leading up to the trip as well as daily videos and updates on the Mollydooker vintage which will be released this Fall.

Join www.weloveshiraz.com

Pizza Margherita with Bufala Mozzarella

Cooked in an all wood burning oven, the recipe for Undici’s pizza Napoletana was created with the help of pizza guru Anthony Mangieri.

 The authentic pizza Napoletana is a huge success at Undici, with fans coming from all over NJ to get a taste of the Bianco, Margherita, Originale, or Filetti and Arugula e Prosiutto pizza. Each is made with fresh, authentic, all Italian ingredients and cooked in the all wood burning oven.

 Rallo’s ingredients include: 

• Bufala Mozzarella
• Caputo 00 Flour
• Liguria Olive Oil
• San Marzano Tomatoes

 Here’s just a taste what their customers are saying about their pizza Napoletana, the best pizza in NJ:

 “Can I just say WOW about their pizza? Yes, it is WOW. The crust is pure perfection, cooked in a brick oven. Has just the right consistency, thin crust, with that great slight charred taste to it. I want to eat every bite of the crust each time!”
-Laura G., Woodbridge, NJ

 “I was absolutely blown away by the superb flavor and terrific toppings. The pizza didn’t even have any cheese on it and its one of the best I’ve ever eaten, and I know pizza. I’ve worked in the past for five years as a pizza chef at another Italian restaurant. The entire pizza was delectable down to the crust, fresh with a hint of zesty spice, and best of all a great smokey flavor from the oven. Undici’s pizza is one of a kind and a must try!”
-Brian W., Lavellette, NJ

 “It’s hard to find a pizza that has healthy, fresh ingredients, and is delicious too. At Undici, I had the most perfect Marguerita pizza ever.Thin crusted, perfect amount of basil and just enough mozzarella so it wasn’t overbearing.”
-Robin H., Rumson, NJ

NY Times Agree That Pizza Napoletana is the Best in New Jersey

“The pizza is now authentic, using all Italian ingredients,” said Rallo. “Our customers are going crazy over it.”

Customers and critics alike keep coming back to Undici for the best pizza in NJ, pizza Napoletana. The New York Times said the pizza is “terrific” and “you can hardly go wrong with combinations like arugula, grape tomatoes, mozzarella, and more that prosciutto.”

The Asbury Park Press raved that Undici’s la pizza Napoletana can satisfy even the harshest pizza critics of NJ.

2006 Goosebumps Sparkling Shiraz

2006 Carnival of Love Magnum

2007 ‘All You Need is Love’ Gift Pack

2007 Blue Eyed Boy

Consumers will see why the Aussies love their Sparkling Shiraz when they celebrate the Valentine’s holiday with the Goosebumps. It is Sarah’s favorite wine, so she made it for herself and her friends. Made from a specially selected parcel of the Blue Eyed Boy Shiraz, it is refermented to make it a very special celebration wine. Put it in the fridge for 2 days before opening, and the thick mousse of tiny bubbles will last for hours.

 The 2006 Carnival of Love magnum is a rare opportunity to obtain the wine which was selected as #8 in the World by Wine Spectator. Delivered in its own custom designed carton, it is a collector’s item for the very special wine lover in your life.

All You Need is Love wine gift

The ‘All You Need is Love’ wine gift box is beautifully packaged and contains the coveted 2007 Carnival of Love Shiraz, selected No. 9 wine in the world in Wine Spectator’s Top 100, and the distinguished and elegant 2007 Enchanted Path Shiraz/Cabernet.  The gift is packaged in bright red colors with inspiring words of love printed on an over-sized card.  The packaging alone sets the tone for a memorable and romantic holiday.

The 2007 Blue Eyed Boy (WA: 95 points WS: 92 points and ‘Editor’s Most Exciting New Wines’) is described by Janet (Sparky’s mom) as ‘Joy in a Bottle’ and by Jay Miller http://www.erobertparker.com  as ‘an enticing nose of cedar, tobacco, mineral, blueberry, and black raspberry. Opulent on the palate, this glossy effort will evolve for another 1-2 years but can be enjoyed now and over the next decade…’ Rich, luscious, silky and memorable, it is the perfect gift for the special Blue Eyed Boy in your life in your life.

Consumers can order the Valentines wines online at http://www.mollydookerwines.com .  By entering the special offer code ‘LOVE’ at checkout they will receive the special pricing and shipping rates from now until 14 February.  

Mollydooker Wines ships direct to US consumers from their temperature controlled warehouse in Napa, California.  Consumers can see their entire selection of the Mollydooker award winning wines online at http://www.mollydookerwines.com

A January 21^st Internet Marketing webinar hosted by Pasch and DealersEdge.com will present valuable insight to help dealers allocate Internet ad budgets more effectively and efficiently. 

Topics to be covered during the webinar include:

•  Latest trends and best strategies in Dealership Internet Marketing for 2010
• How to measure the ROI from the various Internet Marketing Options available
• If Social Media is a useful advertising medium for your dealership
• Are Twitter and Facebook generating any real business for auto dealers
• How much staff time is needed to effectively implement a Digital Marketing plan
• The really big issue – What percentage of my budget should be allocated to digital marketing techniques and opportunities.
• And much, much more…

According to a recent survey underwritten by PCG, a significant number of auto dealers will be increasing the percentage of their ad budgets devoted to Internet Marketing and other non-traditional media in 2010.

The same survey found that 40% of dealers surveyed had less than 20% of their ad budget allocated to digital marketing in the past. With so little previously spent on Internet marketing, and many large increases planned – many dealers will need some coaching on where and how to allocate these new Internet Marketing investments.

On January 21^st Brian Pasch will answer these questions and disclose the best Internet marketing opportunities that are worthy of dealer interest.  Dealers will learn how to allocate their advertising budgets properly to take full advantage of the most proficient opportunities on the net.

The 90 minute webinar will be recorded and a download of the entire program will be made available to every attendee at no additional charge – So dealers can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

Registration is $298 and can be completed online at: http://www.dealersedge.com/pasch

The PCG Digital Marketing is also co-sponsoring an Automotive Marketing Boot Camp on February 12^th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com 

About the Brian Pasch and the PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

New Jersey law states that makes a dog owner legally liable for all of the damages inflicted upon a dog bite victim, even if the dog had never previously exhibited the propensity to bite humans.  New Jersey Statute, section 4:19-16, reads as follows:

4:19-16.  Liability of owner regardless of viciousness of dog

    The owner of any dog which shall bite a person while such person is on or in a public place, or lawfully on or in a private place, including the property of the owner of the dog, shall be liable for such damages as may be suffered by the person bitten, regardless of the former viciousness of such dog or the owner’s knowledge of such viciousness.

    For the purpose of this section, a person is lawfully upon the private property of such owner when he is on the property in the performance of any duty imposed upon him by the laws of this state or the laws or postal regulations of the United States, or when he is on such property upon the invitation, express or implied, of the owner thereof. 

NJ Personal Injury Attorney

As the statute reads, New Jersey pet owners have an obligation to control their animals to prevent injury to others.  If you or someone in your family are bitten or attacked by a dog, or any other animal in New Jersey, there may be serious consequences and injury.  Injuries from animal bites include scarring, disfigurement, brain damage, and broken limbs.

If you need advice on New Jersey Personal Injury laws and your rights, call Tom Shebell at 877.209.9424 

To ensure that you are compensated for your injury, contact Tom or visit his website dedicated to  NJ Personal Injury Cases.  Please contact his office early in the process so that evidence may be preserved, and gathered. 

Depending on the specifics of your an animal attack, you may be entitled to recover for:

• Medical expenses
• Lost wages
• Property damage
• Pain and suffering

NJ Dog Bite Attorney

Punitive damages may also be awarded in dog bite or animal attack cases when a wrongdoer’s conduct is found to be more than negligent.  Reckless or intentional conduct is the type of conduct that may result in an award of punitive damages. 

For example, if a dog owner is aware that his dog is prone to biting people, yet he allows the dog to run free near a place children play, such as a school or park, and his dog attacks a child, punitive damages may be awarded by a jury.

Shebell & Shebell

1398 Highway 35 South
Ocean, NJ 07712-3543
Tel: 877-209-9424 or 732-663-1122
Fax: 732-663-1144

Storyline:  My clients were booked at a New York City hotel called The Milford Plaza. I later found out that in the NY Hotel Industry this place is called the “Mildew Plaza”. So for later reference here is the word association:

Milford Plaza, NYC = Mildew Plaza, NYC

When my clients checked after dinner and tired from a long day they found urine stains on the bed sheets and hair on the bed covers. When they called the front desk they were told someone would be up immediately. Two hours later the sheets were changed but they had to make 3 additional calls to the front desk.

Needless to say they did not get a good sleep. The following morning they left for a day of shopping and asked for a room change. When they came back to the new room there were no towels in the bathroom. After repeated calls, they were told that 200 people were ahead of them to get towels and they could not guarantee they would get to them on that day. This lack of service, lack of towels and a very noisy radiator made this one of the most horrendous hotel experiences I have ever heard about in NYC.

Booking directly using a good credit card like American Express or Visa Gold you could checkout early and if the hotel didn’t refund your money, the credit card would stick up for you. In my opinion, Expedia adds no value. Why? Because in my experience the agents will not stick up for you. It would appear that they are trained to put the burden of proof on the customer.

The run-around I had to put up with on the phone just to pull up their reservation was amazing. You see, Expedia can not lookup a reservation by the guest name who is booked at the hotel; who would have guessed? Since the reservation was booked by my travel department, I needed to know their personal account number or the e-mail address that booked the reservation. On a Saturday morning, good luck getting this information from a closed large corporate office!

It would appear that the hotels don’t really like dealing with Expedia since Expedia beats them up for low rates. The hotels in turn give Expedia customers no slack. The hotel response was indifferent and Expedia’s was worse. The customer service agent actually said that she would like to believe me but would have to call the hotel desk to verify my claims. One hour later, the hotel was in denial and no resolution was made.

Another word association:

Expedia = Headaches

Next time you want to travel, use on-line travel services to shop for rates and then book direct. Do not use Expedia for travel plans that may have to change. Their inflexibility is beyond belief. You end up losing your money and your patience. Call a good travel agent!

A Great Travel Agent

If you want an A+ professional travel agent, contact Ted Friedli at Excel Travel:  www.exceltravel.com

• Nicholas sets the “high bar” for fine dining in New Jersey.
• Nicholas continues to provide the most consistent fine dining experience in New Jersey. 
• Nicholas is New Jersey’s reigning award winning champion restaurant.
• Nicholas is perfect for special occasions and anytime you want to impress your guests with fine food, service and wines.

OK. Now get in your car and drive to Nicholas Restaurant for a great meal!

Restaurant Nicholas now has a casual dining area of the restaurant which is located in the bar area.  The well lit, smartly decorated bar allows patrons to experience the restaurant’s fine foods in jeans and casual attire.  The main restaurant is best suited for business casual attire; jackets are not required but always recommended in the main dining room.

Simple stated, it will be hard to find a better presentation of foods in New Jersey let alone the East Coast and the service is always on the mark.  I have personally dined at Restaurant Nicholas numerous times and I have never been disappointed nor have found a chink in their “armor of excellence”.

Reservations are recommended at Restaurant Nicholas but during the week you should not have a problem finding a table in the main restaurant or bar.  Thursday thru Sunday nights are always very busy so plan ahead for a great dining experience. 

It is worth the drive to experience the food of Nicholas and his staff. If you live in NY or PA, drive up for a stunning meal and then stay overnight in Red Bank.  The Molly Pitcher Inn, situated on the Navesink River, is a nice place to stay overnight after a great meal at Restaurant Nicholas.

Read New York Times Review: http://events.nytimes.com/2006/04/23/travel/23njdine.html

The need for Internet Reputation Management has sky-rocketed in response to business owners who find themselves confronted with highly visible commentary of their business on Google, Yahoo and MSN searches.

Business owners often feel helpless in protecting their online reputation from valid blog posts and negative posts planted by competitors. On the flip side, businesses often fail to leverage positive commentary and testimonials posted on the Internet. Having a proactive strategy for disseminating positive commentary can often be the best defense against future negative attacks.

Internet Reputation Management services have a bright future. New web content is growing in direct relation to the explosive growth of social networking portals. Each month new tools are being made available to allow a non-technical Internet user to create their own website, blog and social networking portal. With the ease at which content can be created, organized and shared on the Internet, business owners need to be mindful of what is being written about their company.

An Internet Reputation Management strategy should have a clear escalation plan for positive and negative commentary. Positive commentary should be evaluated and the very best should be included on a company blog or website news page. Companies should get permission from the individual to repurpose their commentary in marketing materials.

Negative content should have an immediate response strategy which is best handled by a seasoned SEO and Reputation Management Consultant (RPC). Every post will have a different strategy depending on where the post was made and the policies of the website host.

Leveraging Your Satisfied Customers

Reputation Management requires both an offensive and defensive strategy. The longer an offensive strategy is in place, the harder it is for negative commentary to drastically affect any business. If a company has been lax at posting positive commentary, then Any negative commentary will look out of proportion.

Business owners can no longer ignore public commentary and commercial review websites. A restaurant owner that has a comment posted on the Internet about a food poisoning episode, without balanced commentary, will be affected for consumers looking to try a new restaurant using Internet based searches. A hotel that has posts about dirty bed linens and mildew will see their online bookings drop. Simply stated, any post with a specific company name needs to be reviewed.

The PCG Digital Marketing has effective methodologies and strategies to assist business owners in implementing a solid reputation management action plan. If you would like additional information, visit http://www.paschconsulting.com

Located on the former “Hook Line & Sinker”  property, you would never recognize this restaurant compared to the former local eatery.  The renovations on this property are spectacular and the transformation from the former Rumson destination unimaginable. Hats off to the architects and designers on the Undici Restaurant project.

Under the direction of Victor Rallo, Undici has evolved into a truly wonderful experience.  Prices are in line with the economy, their wine list just received high praise from Wine Spectator and best of all their chef is the REAL DEAL.  Authentic regional Italian cuisine in one of the coziest settings in New Jersey.  Unidici is hard to beat on many levels.

Victor Rallo Leads Undici To Excellence

Victor has a passion for wine and food and his recent trip to Italy confirms that passion. Pictured on the right is Victor and Sebastiano Rosa, winemaker at Tenuta San Guido Sassicaia in the fields Bolgheri, Tuscany.

If you have not experienced the food at Unidici we recommend that you go to the restaurant rested and hungry.  Start off with their selection of aged prosciutto and Italian cheese, olives and organic honeycomb.

Then split a portion of the amazing pasta “bolognese” and then decide which entree you are in the mood for that evening.  Are you hungry yet?