Brian Pasch is the founder and CEO of PCG Consulting Inc. In 2005 he founded PCG Digital Marketing, which is now lead by CEO, Glenn Pasch.
The PCG companies provide customized marketing and training solutions for businesses that are committed to dominate their local market.
PCG Digital Marketing was ranked 192nd fastest growing private company by Inc. Magazine in 2011 and employs 50 passionate marketing and design professionals at its corporate office located in Eatontown, New Jersey.
PCG Digital Marketing provides popular digital marketing solutions that include SEO, SEM, Social Media Advertising, Content Development, and customized blogging platforms. PCG Digital Marketing provides dedicated account management and personalized support for clients who demand customized solutions.
One of PCG’s largest vertical markets is the Automotive Industry where our company has been recognized for our success with car dealers. Those awards include:
- Top Internet Trainer
- Top Automotive SEO Company
- Top Automotive SEM Company
PCG Consulting Inc. provides vendor neutral consulting services to assist car dealers develop the strategies, processes, and reporting needed to operate profitability in an Internet centric business climate. PCG provides remote and on-site training solutions to empower employees to leverage CRM software and follow effective sales processes.
Books by Brian Pasch
Brian Pasch has published three books to date, the first being in 1984 with Prentice Hall. In 2011 Brian collaborated with Tracy Myers and a dozen automotive industry experts to write “Unfair Advantage”. The book provides guidance to automotive professionals who want to understand today’s marketing strategies to sell more cars.
Unfair Advantage has chapters on SEO, SEM, Social Media, Vehicle Merchandising, Branding, Leadership, CRM Process, Direct Mail, Email Campaigns, Website Design, and more. Unfair Advantage is currently available for sale on Amazon.com.
In 2013, Brian Pasch published his third book in collaboration with Marc McGurren, Ed Shaffer, and Glenn Pasch. The book entitled “Selling Cars in the Digital Age” was created to meet the needs of dealers seeking to improve their Internet lead handling processes.
The book is available in paperback and as a PDF for electronic reading and distribution. The book has received critical acclaim from the dealer community and is one of the most current guides for CRM utilization in the automotive industry.
Chapters include recommendations for CRM templates, workflows, and consumer engagement strategies. Specific examples are also provided for the use of video in the CRM process and how to measure the effectiveness of your Internet sales processes.
On August 1, 2014, Brian released “Mastering Automotive Digital Marketing.” This textbook is a first of its kind for the automotive industry. “Mastering Automotive Digital Marketing” includes the structure, responsibilities and strategies to empower every member of an automotive dealership’s digital marketing team, specifically designed for Dealer Principals, General Managers and Digital Marketing Managers.
This comprehensive book will also serve as the textbook for PCG Consulting’s Digital Marketing Certification Courses, led by Brian Pasch and the experts from PCG.
Blog Articles by Brian Pasch
Brian is an active blogger and his weekly posts can be found on a number of automotive community websites, and his social media properties. Here are a few places where you can find articles written by Brian Pasch:
- Internet Sales Manager Community
- DrivingSales Automotive Community
- DealerRefresh Automotive Community
- Automotive Digital Marketing Community
- Brian Pasch’s Personal Blog
In addition to online article, Brian Pasch is a frequent contributor to AutoSuccess Magazine and Dealer Marketing Magazine, publications that are sent to automotive retailers in the United States.
Brian Pasch Social Media Channels
You can follow Brian on the popular social media channels listed below:
Booking a Speaking Engagement with Brian Pasch
If you would like to book Brian to speak at an upcoming conference, 20 Group Meeting, or a private event at your place of business, contact Carrie Hemphill at 908-601-6475. Carrie can provide you with a list of popular workshop topics that Brian can deliver or you can request a customized educational program to match the goals of your meeting.