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BPE BOOKSTORE

Brian Pasch has published a collection of essential resources for forward-thinking professionals interested in developing automotive marketing expertise. 

Automotive CDP
Research Report

Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)

Brooke Ai
Research Report

The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!

GOOGLE ANALYTICS 4
Council 2022

Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options. 

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