September 10, 2020

Fixed Ops Marketing Bootcamp

Ft. Lauderdale, Florida


9:00 am – 4:00 pm 


Brian Pasch has been a leader in automotive digital marketing strategy for 15 years. He created this one-day workshop to provide Fixed Operations and Marketing professionals with the latest strategies to increase service revenue through online marketing channels and messaging platforms. Brian wants to expand the imagination of Fixed Ops managers so they can see new ways to grow their business and have better conversations with their marketing agency partners.

Online marketing strategies for Fixed Operations are outdated.  Significant local online visibility can be realized for free using the strategies Brian will outline in this workshop .  Brian’s latest book “Hyper-Local Marketing for Automotive Retail” will be included in the registration fee which is the complete blueprint for increase hyper-local shopper and service traffic.

BONUS – All dealership managers that purchase a ticket to the Bootcamp will also gain access to our online course created by the conference speakers. You can take the video workshops online to better prepare your dealership today and to prepare yourself for the live training event.


Brian Pasch
Brian Pasch Enterprises

Glenn Pasch
PCG Digital

Sarah Ciociola
PCG Digital

Eric Lupardi
PCG Digital

Owen Moon

Kevin Kulma

Jamie Paton
PCG Digital

Who should attend?

Fixed Ops Directors, Service Managers, and Marketing Managers that support Fixed Operations campaigns. There are no prerequisites to attend other than a keen desire to increase the dealership’s service opportunities, revenue, and customer retention.


8:00 am

8:30 am
Boot Camp Kickoff
“Identifying The Current Pain Points for Evolving Service Marketing”Group Exercise

9:00 am
Conference Keynote

“Google My Business: We Missed This Opportunity for Fixed Operations”- Brian Pasch

10:00 am
Conference Panel Discussion

How To Build The Next Generation of Fixed Ops Marketing Leaders

11:00 am
Workshops – Round One

“A Multi-Media Approach To Marrying Fixed-Ops Social Media & SEO Strategies” – Sarah Ciociola, Eric Lupardi, and Jamie Paton

“No One Is Visiting Your Service Specials Page and It’s Hurting Your Business!” – Kevin Kulma 

12:00 pm

1:00 pm
Workshops – Round Two

5 Strategies to Create Better Service Retention through Better Customer Experience” – Glenn Pasch

2:00 pm

Conference Keynote

“The Time Is Now: Join The Fixed Ops Digital Revolution!”Owen Moon

3:00 pm
Hands On Marketing Experience: Can We Improve Service Communication Strategies? – Group Exercise

4:00 pm
“Creating Action Plans: Key Takeaways to Implement at Your Dealership”Brian Pasch

5:00 pm
Conference Ends

Brian will be inviting industry leaders to participate in the workshop training: the best of the best will be present to share winning marketing and communication strategies. So what are you waiting for? Get your Fixed Ops and Marketing team registered.

The Westin Fort Lauderdale
400 Corporate Dr, Fort Lauderdale, FL

If you are flying in the night before, we will have a casual meetup for a cocktail at the Lobby Lounge Bistro at the Westin Fort Lauderdale at 7:30 pm on September 9th

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