The future of Digital Retailing is personalized. This 360 Auto Retailing platform delivers a personalized shopping experience to each and every online customer. All customers will have access to PERSONALIZED offers and CUSTOM incentives with their own customer portal that they can access at any time. The Offers received by each customers are unique to the individual and based on their preferences, income, credit, and equity.
Shoppers have 24/7 access to their own custom portal and can shop in anonymity until they are ready to buy…either at the store or at their home. The digital retailing process should makes shoppers confident in their purchase while providing them with a personalized experience that makes them feel comfortable.