In November dealers, vendors, and manufacturers had a unique forum to discuss, discover, and observe digital retailing solutions that have been designed to create a modern retail experience. Today I share some of my observations from the 2018 Automotive Analytics and Attribution Summit (AAAS). The AAAS will be held again in Palm Beach, in November 2019.
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
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