Automotive CDP Research Report

Automotive Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV).

COMING MARCH 2023!

Find a Partner to Build your Automotive CDP Without the Aimless Shopping

Brian Pasch is leading a research project which documents the needs of dealers who are seeking to develop an omni-channel customer database, the single source of truth for each consumer in their portfolio. This database (CDP) will have the ability to feed audiences into Marketing Automation Platforms (MAP) to deliver more effective and efficient outcomes for the dealership’s bottom line.

Industry Leaders: Sign up to receive the report that will contain: 
• Over 40 companies interviewed that offer data lakes, CDPs, MAPs or related support services
• CDP vendor questionnaire
• Data lake organizational chart
• Product comparison chart: essential for dealers who are actively shopping

Industry Leaders: Sign up to receive the report that will contain: 


• Over 40 companies interviewed that offer data lakes, CDPs, MAPs or related support services


• CDP vendor questionnaire


• Data lake organizational chart


• Product comparison chart: essential for dealers who are actively shopping

Complete the form to be placed on the VIP distribution list

Today, average franchise dealers have their customer journey touchpoints spread across a dozen different companies which do not communicate with each other. Dealers have no practical way to control the messaging and cadence of marketing and customer service outreach.

The perfect automotive-specific CDP platform, one which addresses
all the pain points of dealers, does not exist. However, there are many companies who are working to provide measurable lift in customer loyalty, marketing ROI, and LTV by offering exciting new products which protect the dealer’s first-party data.

Looking to learn more on CDP’s? Check out some of Brian’s recent Linkedin articles on the subject: 

DIVE DEEPER WITH US at DMSC 2023

Dealership executives should also register to attend the 2023 Digital Marketing Strategies Conference (DMSC) in May where Brian will be hosting the automotive industry’s first CDP vendor showcase and a series of workshops on CDP development and data activation.

BONUS:
Register for the 2023 Digital Marketing Strategies Conference (DMSC) and get free access to the CDP Vendor Showcase and Workshop Sessions

Automotive CDP
Research Report

Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)

Brooke Ai
Research Report

The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!

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