Brian is the founder of PCG Companies – comprised of Brian Pasch Enterprises, PCG Digital, and Localiente. With nearly 20 years of experience providing digital marketing services to the automotive community, he has pioneered the most efficient strategies and acted as an agent of change in the industry when so many are stuck in the past. Brian is in tune with the needs dealers, OEMS, and industry vendors and has continued to guide them through the ever-changing landscape of automotive marketing by harnessing hard data, eliminate wasteful spending, and implementation of breakthrough strategies.
Brian is the author of 8 books that focus on the digital marketing and sales process and hosts some of automotive’s most consequential annual events – the CXO Summit, the Digital Marketing Strategies Conference, the Modern Retailing Conference, and the AWA Awards.
From the franchise dealer to the OEM, Brian provides analytical observations that positively impact operational budgets and translate into improved sales figures. His insights into Google Analytics offer instant opportunities for a dealer to understand marketing and sales data as well as make an instant impact on budgetary savings. A myriad of training tools help educate GMs as well as dealership staff about digital marketing and help them fine-tune their strategies with a better understanding of leads to conversion and shopper intent.
Brian is an active conference speaker, 20 Group presenter, and coach to dealers and to a wide array of auto vendors. As a thought leader, he has presented dynamic workshops at NADA, Digital Dealer, DCDW, DrivingSales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference.
Researching and compiling ‘must-have’ marketing information for dealers, Brian offers easy-to-follow books for the automotive industry which are guides for examining their operations and subsequently developing successful marketing strategies.These include: Automotive Marketing Playbook, Who Sold It?, Swimming with Digital Sharks, Mastering Automotive Digital Marketing, Selling Cars in a Digital Age, Unfair Advantage, and Just Faster. Also, available in electronic format, Brian’s books are being used at Northwood University to educate the next generation of automotive professionals.
Brian brings much needed knowledge to the automotive digital marketing space. A true leader in his field. Brian routinely brings the best advice to dealers, vendors and even the OEM. A visionary who is making a difference to ALL involved in the automotive sector. If you don’t know Brian I highly encourage you to reach out. I am confident that Brian will continue to change the landscape in automotive sector for many more years to come. He is a true change agent!
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