Brian Pasch, founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. Brian has authored six bestselling books for the automotive industry: “Automotive Marketing Playbook”, “Who Sold It?”, “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” and “Unfair Advantage.” Also, available in electronic format, Brian’s books are being used at Northwood University to educate the next generation of automotive professionals.

Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, DrivingSales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.

Brian has led PCG’s expansion into international markets where his training curriculum is being utilized by dealer groups and manufacturers as part of a change management process. PCG Companies include PCG Research, VistaDash, PCG Consulting, and PCG Digital Marketing.