Founder of PCG Companies and Brian Pasch Enterprises, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.
From the franchise dealer to the OEM, Brian provides analytical observations that positively impact operational budgets and translate into improved sales figures. His insights into Google Analytics offer instant opportunities for a dealer to understand marketing and sales data as well as make an instant impact on budgetary savings. A myriad of training tools help educate GMs as well as dealership staff about digital marketing and help them fine-tune their strategies with a better understanding of leads to conversion and shopper intent.
Brian is an active conference speaker, 20 Group presenter, and coach to dealers and to a wide array of auto vendors. As a thought leader, he has presented dynamic workshops at NADA, Digital Dealer, DCDW, DrivingSales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference.
Researching and compiling ‘must-have’ marketing information for dealers, Brian offers easy-to-follow books for the automotive industry which are guides for examining their operations and subsequently developing successful marketing strategies.These include: Automotive Marketing Playbook, Who Sold It?, Swimming with Digital Sharks, Mastering Automotive Digital Marketing, Selling Cars in a Digital Age, Unfair Advantage, and Just Faster. Also, available in electronic format, Brian’s books are being used at Northwood University to educate the next generation of automotive professionals.
Advocate | Educate | Elevate
Brian has led PCG Companies’ expansion into international markets where his training curriculum is being utilized by dealer groups and manufacturers as part of a change management process.