Choose from practical courses on SEO, Paid Search, Social Media Advertising and analytics created by our digital specialists.
We make it easier for you to simplify your decisions by providing you with insights, analytics, and business recommendations in terms you understand. Our team consists of car people, digital marketers, and sales trainers, providing you with a diverse team of experts dedicated to helping you grow.
Are you looking to improve your digital marketing skills, create better partnerships with your marketing vendors, and maximize the performance of your ad budget?
Nine 60-minute sessions focusing on vital topics that will enhance your skill set. Lessons are targeted to the automotive space with examples from the participating dealerships.
This program is designed for employees in the dealership, who are responsible for marketing strategies and interacting with their marketing vendor partners. Primarily targeted for those who are new or in the position for less than a year. This program will be at an introductory level but can benefit those who may want to update their skill set.
We will provide leadership and strategies to increase local awareness of how the dealership is creating a faster, easier, and mostly online method to purchase vehicles.
In this course, you will understand the different aspects of how digital retailing should be implemented in your dealership.
From crafting the brand messaging, to merchandising the website, showroom and then marketing your message out, this tactical course will help you build the pieces you need.
The goal of this course os to help your dealership stand out in your market as the fastest and easiest dealership to purchase a car from.
This certification can benefit people in a variety of roles; General Managers, Marketing Managers and anyone connected to the digital retailing process in the dealership
Learn how to expertly navigate Google Analytics and create and analyze custom reports to reveal powerful insights into your marketing campaigns.
Google Analytics is key to learning more about your website visitors and how your digital marketing strategies are paying off. This certification provides you with the knowledge to set up and use your analytics account to its greatest potential and translate that data into reports. Google Analytics can be overwhelming with its depth of data, which is why our industry-leading specialist will guide you through each step to find the data that matters most.
Let’s be honest, Google Analytics can seem a bit overwhelming. With so many options at your disposal you may be asking yourself “What does this do” or “Where do I start?” This course will help demystify Google Analytics and have you comfortably and confidently navigating the interface
So you’ve mastered the Google Analytics interface and the data is flowing in—now what? In order for you to measure the effectiveness of your marketing investments you’ll need to know how to properly set up your Google Analytics. In this certification, you’ll learn how to set up goals, create custom channel groupings to inspect lead attribution, utilize Google Tag Manager to track engagement, and more!
Consumers are brought to your website from all sorts of sources like social media, paid search, or through organic listings to name a few. This course will provide you with the insight you’ll need to capture and thoroughly inspect the quality of these and other traffic sources to make informed marketing decisions.
This certification is for BDC Managers, Internet Sales Managers, Sales Representative, Sales Managers, Marketing Specialists, or anyone else looking to gain greater insights into their digital efforts. It is designed and taught by an industry specialist who has spent years utilizing Google Analytics.
Let’s be honest, Google Analytics can seem a bit overwhelming. With so many options at your disposal you may be asking yourself “What does this do” or “Where do I start?” This course will help demystify Google Analytics and have you comfortably and confidently navigating the interface with modules that cover:
So you’ve mastered the Google Analytics interface and the data is flowing in—now what? In order for you to measure the effectiveness of your marketing investments you’ll need to know how to properly set up your Google Analytics. In this certification, you’ll learn how to set up goals, create custom channel groupings to inspect lead attribution, utilize Google Tag Manager to track engagement, and more! You’ll learn about:
Consumers are brought to your website from all sorts of sources like social media, paid search, or through organic listings to name a few. This course will provide you with the insight you’ll need to capture and thoroughly inspect the quality of these and other traffic sources to make informed marketing decisions. Includes modules that cover:
Now known as Google Business Profile… This course outlines the steps and strategies to get the most local visibility through Google My Business for your dealership’s sales, service, parts, body shop, and car rental business units.
When dealership managers understand the importance of Google My Business to drive free traffic to their dealership’s website, then they will take the necessary steps to optimize GMB for maximum impact. This course outlines the steps and strategies to get the most local visibility for your dealership’s sales, service, parts, body shop, and car rental business units.
Is Google My Business prioritized at your dealership? If not, you’re missing out on some MAJOR opportunities. GMB is the ultimate source of free traffic to your dealership’s website, so it goes without saying that you should be doing everything in your power to make sure your listing is the absolute best it can possibly be. We’ll review how GMB fits into your dealership’s strategy and why it’s a must-have for all successful dealers.
Google My Business is the ultimate source of free traffic to your dealership’s website. So it goes without saying that you should be doing everything in your power to make sure your listing is the absolute best it can possibly be. In this course breakdown you’ll see how Brian Pasch will help you do just that:
This certification course will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios and maximize success.
Every mishandled lead is a missed opportunity. This course gives you an understanding of today’s consumers and what they are looking for when submitting a lead. The course then walks you through the workflow designed to provide optimal results.
Closing the sale requires tasteful tactics to get the consumer to that finals step. Learn the best methods you should be using to help evolve the process and close more sales.
Enrollees will also receive a PDF copy of the industry-leading book Selling Cars in a Digital Age, a comprehensive guide to boost profits at your dealership through better lead handling processes and accountability.
This course is for BDC Managers, Internet Sales Managers, Sales Representatives, Sales Managers, or anyone else interested in revamping their lead handling and sales process. It is led by a lead handling and sales specialist who researches and trains on these best practices.
Every mishandled lead is a missed opportunity. This course gives you an understanding of today’s consumers and what they are looking for when submitting a lead. The course then walks you through the workflow designed to provide optimal results. Some of the key takeaways include:
Figuring out the most efficient sales process can be challenging. This certificate will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios. The course will highlight things like:
Taught by proven leader and coach, Glenn Pasch, this course shares the most effective strategies to hire, create, and maintain a high-performing team.
This certification course will help you develop the skills to create high performing teams within your business. By furthering your understanding of how to develop and maximize the skills of each team member, you’ll be able to more effectively unify their individual efforts to create a formidable team capable of overcoming any challenge and dramatically improving your bottom line.
Hiring and training a team can be challenging, but optimizing your staff is vital to your business. This course gives you everything you need to know, from how to hire to results-oriented training. You will develop a clear understanding of the processes that should be implemented to communicate, inspire, and discipline teams for greater results.
Managers must address obstacles within the team to avoid recurring roadblocks. This certification course will help you address teams who are not getting results, and offer methods to discipline employees without harming the team.
This certification is for BDC Managers, Internet Sales Managers, Sales Representatives, Sales Managers, or anyone else looking to improve their performance–both within in their team and online. The course is taught by our management specialist who has traveled the world training businesses on management and reputation techniques.
From interviewing candidates to training for optimal results, this course gives you the proven strategies required to lead your teams to new heights. Some of the important takeaways include:
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You will have 150 days of access to the Digital Marketing Essentials and 120 days of access to the Specialist Certifications.
Time to completion varies for each certification and is dependent on your own schedule and pace. However, most learners complete the Digital Marketing Essentials and Specialist Certifications in 2-3 months.
Yes, you are able to rewatch any modules or workshops for as long as you have access to the Learning Center.
No, when you log back into Litmos the module will begin playing where you left off.
Video loading errors are normally caused by a slow/weak Internet connection. Be sure to test your Internet’s connection strength.
In many cases, simply switching to a different browser, such as Google Chrome, will solve any loading/connectivity issues.
Yes, just download the Litmos LMS app.
Your certificate(s) will be sent by mail upon successful completion of the course.
With our online workshops, learning digital marketing skills from the experts who use the strategies everyday is easier than ever. Whether you’re looking to learn the fundamentals, or take a specific skill to the next level, our Digital Marketing Specialist Certifications were designed with you in mind.
If you want to take your education up a notch alongside the knowledge and accountability of one of our experts, take advantage of our 3-month phone and email coaching package to complement any of our online learning tracks. With advice from one of our strategists, you’ll have the ability to have all your questions answered, and receive help with putting your new skills to work.
If one-on-one coaching isn’t enough, our team of experts will come to your dealership for a full day of training on a variety of different areas— from digital marketing to lead handling to leadership management, and more.
From a single rooftop dealership to a multi-brand dealer group, Brian Pasch Enterprises (BPE) has achieved success both big and small, nationally and internationally.
“This is a great service. To have someone in the field who is a specialist in a certain thing you are after learning more about and want additional help/reassurance on, is hands down beneficial. I also found the specialists I talked to are all very knowledgable in the car market as well, not just in their craft, which I think is very important.”
Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options.
Designed for employees in the dealership who are responsible for marketing strategies and interacting with their marketing vendor partners.
Download and watch all of the 5 assets below to dramatically improve your Google Ads by properly setting up sales and service campaigns, NOW.
