HELPING DEALERS BUILD SMARTER DEALERSHIPS

Choose from practical courses on SEO, Paid Search, Social Media Advertising and analytics created by our digital specialists.

INCREASING EFFICIENCY & PROFITABILITY WITH:

SIMPLIFY YOUR BUSINESS DECISIONS

We make it easier for you to simplify your decisions by providing you with insights, analytics, and business recommendations in terms you understand. Our team consists of car people, digital marketers, and sales trainers, providing you with a diverse team of experts dedicated to helping you grow.

BUILD A CUSTOM EDUCATION WITH OUR COURSES

digital marketing essentials

Are you looking to improve your digital marketing skills, create better partnerships with your marketing vendors, and maximize the performance of your ad budget?

WHAT YOU'LL GET OUT OF IT:

Nine 60-minute sessions focusing on vital topics that will enhance your skill set. Lessons are targeted to the automotive space with examples from the participating dealerships.

Who Should Take This Course?

This program is designed for employees in the dealership, who are responsible for marketing strategies and interacting with their marketing vendor partners. Primarily targeted for those who are new or in the position for less than a year. This program will be at an introductory level but can benefit those who may want to update their skill set.

  • 9+ HOURS OF CONTENT

    Learn at your own pace, on your own schedule, and on your own time.

  • CHECKLISTS

    Sessions come with checklists to ensure they're keeping up with the course

  • COMPLETION CERTIFICATE

    Showcase your new skills on your resume or on LinkedIn

MODULES:

  • Overview & Measurement
  • Google Analytics
  • Automotive SEO
  • Social Media Advertising
  • Google Ads Strategy
  • Video Marketing
  • Creating A Brand Promise
  • Marketing Your Digital Retail Process
  • Connecting The Dots

digital retailing

We will provide leadership and strategies to increase local awareness of how the dealership is creating a faster, easier, and mostly online method to purchase vehicles.

WHAT YOU'LL GET OUT OF IT:

In this course, you will understand the different aspects of how digital retailing should be implemented in your dealership.
From crafting the brand messaging, to merchandising the website, showroom and then marketing your message out, this tactical course will help you build the pieces you need.

The goal of this course os to help your dealership stand out in your market as the fastest and easiest dealership to purchase a car from.

Who Should Take This Course?

This certification can benefit people in a variety of roles; General Managers, Marketing Managers and anyone connected to the digital retailing process in the dealership

  • HOURS OF CONTENT

    Learn at your own pace, on your own schedule, and on your own time.

  • ASSESMENTS

    Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.

  • COMPLETION CERTIFICATE

    Showcase your new skills on your resume or on LinkedIn.

MODULES:

  • Digital Retailing Overview
  • What is Digital Retailing?
  • Creating the Customer Experience
  • Creating a Brand Message
  • Merchandising Your Website
  • Merchandising Your Dealership
  • Review & Adjust Your Sales Process
  • Marketing the Brand Promise
  • Testimonials
  • Fixed Ops Digital Retailing
  • The Wrap-Up

Google Analytics Certification

Learn how to expertly navigate Google Analytics and create and analyze custom reports to reveal powerful insights into your marketing campaigns.

WHAT YOU'LL GET OUT OF IT:

Google Analytics is key to learning more about your website visitors and how your digital marketing strategies are paying off. This certification provides you with the knowledge to set up and use your analytics account to its greatest potential and translate that data into reports. Google Analytics can be overwhelming with its depth of data, which is why our industry-leading specialist will guide you through each step to find the data that matters most.

Understanding Google Analytics

Let’s be honest, Google Analytics can seem a bit overwhelming. With so many options at your disposal you may be asking yourself “What does this do” or “Where do I start?” This course will help demystify Google Analytics and have you comfortably and confidently navigating the interface

Setting Up Google Analytics to Measure Marketing Effectiveness

So you’ve mastered the Google Analytics interface and the data is flowing in—now what? In order for you to measure the effectiveness of your marketing investments you’ll need to know how to properly set up your Google Analytics. In this certification, you’ll learn how to set up goals, create custom channel groupings to inspect lead attribution, utilize Google Tag Manager to track engagement, and more!

Inspecting and Analyzing Traffic

Consumers are brought to your website from all sorts of sources like social media, paid search, or through organic listings to name a few. This course will provide you with the insight you’ll need to capture and thoroughly inspect the quality of these and other traffic sources to make informed marketing decisions.

Who Should Take This Course?

This certification is for BDC Managers, Internet Sales Managers, Sales Representative, Sales Managers, Marketing Specialists, or anyone else looking to gain greater insights into their digital efforts. It is designed and taught by an industry specialist who has spent years utilizing Google Analytics.

  • 10+ HOURS OF CONTENT

    Learn at your own pace, on your own schedule, and on your own time.

  • ASSESMENTS

    Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.

  • COMPLETION CERTIFICATE

    Showcase your new skills on your resume or on LinkedIn.

MODULES:

  • Introduction
  • Why Use Google Analytics?
  • GA Vocabulary Review
  • Understanding BPE Specifications for GA
  • GA User Interface
  • Understanding the Google URL Builder
  • GA User Interface
  • Understanding the Google URL Builder
  • How Google Ads Relates to GA
  • Connecting Google Analytics to Google Ads
  • Audience Menu Overview
  • Acquisition Menu Overview
  • Behavior Menu Overview
  • Conversions Menu Overview
  • Real-Time Menu Overview
  • How to Create Permanent Traffic Filters for Your Data
  • Creating GA Segments
  • How to Count Leads Without Having Goals Set Up
  • Creating Custom Channel Groupings
  • What is Google Tag Manager?
  • Installing GA Through Tag Manager
  • Inspecting GA Events
  • Establishing a More Accurate Bounce Rate for Your Website
  • Seeing Google My Business Traffic in GA
  • Inspecting Organic Traffic Trends
  • Inspecting Referral Traffic Trends
  • How to Block Fake Referrals
  • Inspecting GA Campaign Data
  • Inspecting Direct Traffic Trends
  • Inspecting Paid Advertising Landing Page Performance
  • Viewing & Inspecting Facebook Paid Advertising Landing Page Performance in GA
  • Inspecting Consumer Engagement Tracking
  • Creating UTM Tags for CRM Email Campaigns
  • Investigating Third Party Classified Traffic
  • Investigating Social Media Traffic
  • Investigating Spikes in Traffic
  • Investigating Broken Data Feeds
  • Understanding Google Search Console
  • Creating Custom Dashboards
  • Creating Custom Reports
  • How to Verify Events Are Firing in GA
  • How to Locate the GA Account Number Used on the Website
  • Quick Wins for Dealers When You Review GA
  • How to Inspect SRP & VDP Patterns for Popular Website Platforms
  • How Do Dealers Measure Marketing Effectiveness

Let’s be honest, Google Analytics can seem a bit overwhelming. With so many options at your disposal you may be asking yourself “What does this do” or “Where do I start?” This course will help demystify Google Analytics and have you comfortably and confidently navigating the interface with modules that cover:

  • The Google Analytics user interface 
  • Google Analytics menu overviews 
  • Google’s Campaign URL Builder
  • Understanding the PCG Specifications for Google Analytics
  • And more!

So you’ve mastered the Google Analytics interface and the data is flowing in—now what? In order for you to measure the effectiveness of your marketing investments you’ll need to know how to properly set up your Google Analytics. In this certification, you’ll learn how to set up goals, create custom channel groupings to inspect lead attribution, utilize Google Tag Manager to track engagement, and more! You’ll learn about:

  • Creating goals
  • Creating segments in Google Analytics
  • Google Tag Manager
  • Creating custom channel groupings
  • Engagement Tracking
  • And more!

Consumers are brought to your website from all sorts of sources like social media, paid search, or through organic listings to name a few. This course will provide you with the insight you’ll need to capture and thoroughly inspect the quality of these and other traffic sources to make informed marketing decisions. Includes modules that cover:

  • Investigating Organic and Referral Traffic
  • Investigating Social Media traffic
  • Inspecting Consumer Engagement Tracking
  • Inspecting Paid Advertising Landing Page Performance
  • And more!

Google My Business optimization

Now known as Google Business Profile… This course outlines the steps and strategies to get the most local visibility through Google My Business for your dealership’s sales, service, parts, body shop, and car rental business units.

WHAT YOU'LL GET OUT OF IT:

When dealership managers understand the importance of Google My Business to drive free traffic to their dealership’s website, then they will take the necessary steps to optimize GMB for maximum impact. This course outlines the steps and strategies to get the most local visibility for your dealership’s sales, service, parts, body shop, and car rental business units.

GMB's Role:

Is Google My Business prioritized at your dealership? If not, you’re missing out on some MAJOR opportunities. GMB is the ultimate source of free traffic to your dealership’s website, so it goes without saying that you should be doing everything in your power to make sure your listing is the absolute best it can possibly be.  We’ll review how GMB fits into your dealership’s strategy and why it’s a must-have for all successful dealers.

  • 10+ HOURS OF CONTENT

    Learn at your own pace, on your own schedule, and on your own time.

  • ASSESMENTS

    Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.

  • COMPLETION CERTIFICATE

    Showcase your new skills on your resume or on LinkedIn.

MODULES:

  • Introduction with Brian Pasch
  • The Role of GMB for Auto Dealers
  • Inspecting GMB Accounts Without a Direct Login
  • How to Claim a Phantom GMB Listing
  • Optimizing an Existing GMB Listing
  • Creating a New GMB Listing
  • How to Create Location Groups to Connect Store Listings Together
  • Setting Services for Your Service Center Listing
  • Adding Products & Posts

Google My Business is the ultimate source of free traffic to your dealership’s website. So it goes without saying that you should be doing everything in your power to make sure your listing is the absolute best it can possibly be. In this course breakdown you’ll see how Brian Pasch will help you do just that:

  • Google My Business Introduction by Brian Pasch
  • The Role of Google My Business for Auto Dealers
  • Inspecting Google My Business Accounts without a Direct Login
  • How to Claim a Phantom Google My Business Listing
  • Optimizing an Existing Google My Business Listing
  • Creating a New Google My Business Listing

internet lead handling

This certification course will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios and maximize success.

WHAT YOU'LL GET OUT OF IT:

Every mishandled lead is a missed opportunity. This course gives you an understanding of today’s consumers and what they are looking for when submitting a lead. The course then walks you through the workflow designed to provide optimal results.

Closing the sale requires tasteful tactics to get the consumer to that finals step. Learn the best methods you should be using to help evolve the process and close more sales.

Enrollees will also receive a PDF copy of the industry-leading book Selling Cars in a Digital Age, a comprehensive guide to boost profits at your dealership through better lead handling processes and accountability.

Who Should Take This Course?

This course is for BDC Managers, Internet Sales Managers, Sales Representatives, Sales Managers, or anyone else interested in revamping their lead handling and sales process. It is led by a lead handling and sales specialist who researches and trains on these best practices.

  • 5+ HOURS OF CONTENT

    Learn at your own pace, on your own schedule, and on your own time.

  • COMPLETION CERTIFICATE

    Showcase your new skills on your resume or on LinkedIn.

MODULES:

  • Understanding Today's Shopper
  • Why Do Customers Submit Their Info?
  • True Cost of Internet Leads
  • KPIs You Need to Understand
  • Personality Selling
  • Scheduling Your Day for Success
  • 3rd Party Leads
  • Map-Par-Target
  • Best Follow-Up Process
  • How to Increase Appointment Ratios
  • Improving Overall Performance
  • Voicemail is Your Friend
  • Lost Opportunities
  • How to Handle Chat
  • When to Use Automation
  • The Four Tiers of a Successful BDC
  • Your Responsibility

Every mishandled lead is a missed opportunity. This course gives you an understanding of today’s consumers and what they are looking for when submitting a lead. The course then walks you through the workflow designed to provide optimal results. Some of the key takeaways include:

  • Pay plans designed for productivity
  • Increasing contact and appointment ratios
  • Creating a workflow
  • Handling third party leads
  • and more!

Figuring out the most efficient sales process can be challenging. This certificate will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios. The course will highlight things like:

  • Consultant training for each step of the sales process
  • Five videos to use in your sales process
  • Understanding Google reviews
  • Expediting your success
  • and more!

leadership & management Training

Taught by proven leader and coach, Glenn Pasch, this course shares the most effective strategies to hire, create, and maintain a high-performing team.

WHAT YOU'LL GET OUT OF IT:

This certification course will help you develop the skills to create high performing teams within your business. By furthering your understanding of how to develop and maximize the skills of each team member, you’ll be able to more effectively unify their individual efforts to create a formidable team capable of overcoming any challenge and dramatically improving your bottom line.

Team Building & Performance

Hiring and training a team can be challenging, but optimizing your staff is vital to your business. This course gives you everything you need to know, from how to hire to results-oriented training. You will develop a clear understanding of the processes that should be implemented to communicate, inspire, and discipline teams for greater results.

Managing Team Challenges

Managers must address obstacles within the team to avoid recurring roadblocks. This certification course will help you address teams who are not getting results, and offer methods to discipline employees without harming the team.

Who Should Take This Course?

This certification is for BDC Managers, Internet Sales Managers, Sales Representatives, Sales Managers, or anyone else looking to improve their performance–both within in their team and online.  The course is taught by our management specialist who has traveled the world training businesses on management and reputation techniques.

  • PERSONAL COACHING

    Three months of personal coaching that will focus on how to implement the ideas and strategies laid out in the course.

  • ASSESMENTS

    Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.

  • COMPLETION CERTIFICATE

    Showcase your new skills on your resume or on LinkedIn.

MODULES:

  • Hired From The Outside to Run a Team
  • Promoted From Within to Run a Team
  • Basic Tools of Management & Leadership
  • The Cost of Education and the Impact to Your Bottom Line
  • Communication
  • Feedback
  • Communication Styles
  • The 5 Cs of High Performing Teams
  • The 8-Step "Show Don't Tell" Coaching Process
  • The Three Pillars of a Successful Team
  • How to Train the Trainers
  • The "Check-In, Checkout" Process
  • Setting Goals
  • Team Gets Results
  • The Team Does Not Get Results
  • The Training Tree
  • Creating a Process
  • Scaling Your Business
  • Interviewing the Candidate
  • Discipline
  • Making the Most of Your Training
  • Unlocking the Power of Your Average Performers
  • Performance Reviews
  • Running a Contest

From interviewing candidates to training for optimal results, this course gives you the proven strategies required to lead your teams to new heights. Some of the important takeaways include:

  • How to create a training process
  • Setting goals for your team
  • Making the most of your training
  • Managing underperforming teams
  • and more!

frequently asked questions

Make sure you watch the video the entire way through from beginning to end.

You will have 150 days of access to the Digital Marketing Essentials and 120 days of access to the Specialist Certifications.

Time to completion varies for each certification and is dependent on your own schedule and pace. However, most learners complete the Digital Marketing Essentials and Specialist Certifications in 2-3 months. 

Yes, you are able to rewatch any modules or workshops for as long as you have access to the Learning Center.

No, when you log back into Litmos the module will begin playing where you left off.

Video loading errors are normally caused by a slow/weak Internet connection. Be sure to test your Internet’s connection strength.

In many cases, simply switching to a different browser, such as Google Chrome, will solve any loading/connectivity issues.

Yes, just download the Litmos LMS app.

Your certificate(s) will be sent by mail upon successful completion of the course.

WAYS TO LEARN WITH BPE EDUCATION

WE'LL TEACH YOU

With our online workshops, learning digital marketing skills from the experts who use the strategies everyday is easier than ever. Whether you’re looking to learn the fundamentals, or take a specific skill to the next level, our Digital Marketing Specialist Certifications were designed with you in mind.

WE'LL COACH YOU

If you want to take your education up a notch alongside the knowledge and accountability of one of our experts, take advantage of our 3-month phone and email coaching package to complement any of our online learning tracks. With advice from one of our strategists, you’ll have the ability to have all your questions answered, and receive help with putting your new skills to work.

WE'LL TRAIN YOUR TEAM

If one-on-one coaching isn’t enough, our team of experts will come to your dealership for a full day of training on a variety of different areas— from digital marketing to lead handling to leadership management, and more.

BIG OR SMALL, BPE HAS HAD...

SUCCESS IN DEALERSHIPS OF ALL SIZES

From a single rooftop dealership to a multi-brand dealer group, Brian Pasch Enterprises (BPE) has achieved success both big and small, nationally and internationally.

TESTIMONIAL

HEAR FROM A PREVIOUS BPE TRAINED PROFESSIONAL

“This is a great service. To have someone in the field who is a specialist in a certain thing you are after learning more about and want additional help/reassurance on, is hands down beneficial. I also found the specialists I talked to are all very knowledgable in the car market as well, not just in their craft, which I think is very important.”

JEREMY SCHUETT

COLE AUTOMOTIVE

GOOGLE ANALYTICS 4
Council 2022

Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options. 

New & Improved
BPE TRAINING

Designed for employees in the dealership who are responsible for marketing strategies and interacting with their marketing vendor partners.

2022 AUTOMOTIVE
SEM FRAMEWORK

Download and watch all of the 5 assets below to dramatically improve your Google Ads by properly setting up sales and service campaigns, NOW.

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