BUILD A CUSTOM EDUCATION PROGRAM

FEATURED COURSE

DMSC 2022 | VIRTUAL EVENT

The BPE team has assembled ALL of the keynotes, panels, and workshops from the 2022 Digital Marketing Strategies Conference for all of the dealership employees who couldn’t attend the live event or those who want to review all this great content!

DIGITAL MARKETING
ESSENTIALS

Are you looking to improve your digital marketing skills, create better partnerships with your marketing vendors, and maximize the performance of your ad budget?

DIGITAL RETAILING

We will provide leadership and strategies to increase local awareness of how the dealership is creating a faster, easier, and mostly online method to purchase vehicles.

INTERNET LEAD
HANDLING

This certification course will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios and maximize success.

LEADERSHIP
AND MANAGEMENT

Taught by proven leader and coach, Glenn Pasch, this course shares the most effective strategies to hire, create, and maintain a high-performing team.

GOOGLE MY BUSINESS CERTIFICATION

Outlining the steps and strategies to get the most local visibility through Google My Business for your dealership’s sales, service, parts, body shop, and car rental business.

GOOGLE ANALYTICS
CERTIFICATION

Learn how to expertly navigate Google Analytics and create and analyze custom reports to reveal powerful insights into your marketing campaigns.

DIGITAL MARKETING
ESSENTIALS

Are you looking to improve your digital marketing skills, create better partnerships with your marketing vendors, and maximize the performance of your ad budget?

DIGITAL RETAILING

We will provide leadership and strategies to increase local awareness of how the dealership is creating a faster, easier, and mostly online method to purchase vehicles.

INTERNET LEAD
HANDLING

This certification course will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios and maximize success.

LEADERSHIP
AND MANAGEMENT

Taught by proven leader and coach, Glenn Pasch, this course shares the most effective strategies to hire, create, and maintain a high-performing team.

GOOGLE MY BUSINESS CERTIFICATION

Outlining the steps and strategies to get the most local visibility through Google My Business for your dealership’s sales, service, parts, body shop, and car rental business.

GOOGLE ANALYTICS
CERTIFICATION

Learn how to expertly navigate Google Analytics and create and analyze custom reports to reveal powerful insights into your marketing campaigns.

AN IMPORTANT MESSAGE TO PCG LEARNING CENTER STUDENTS:

A MESSAGE TO PCG LEARNING CENTER STUDENTS:

We've Moved Our Training Courses To A New Platform!

INFORMED DEALERS BUILD SMARTER DEALERSHIPS

MAXIMIZE EFFICIENCY & PRODUCTIVITY

The BPE Auto Academy gives dealership staff the insights, analytics, and strategies that are relevant to their day to day operations. Our courses are instructed by marketers, trainers, and specialists who are experts in the automotive industry who speak your language. Get a foundational education tailor-made for your needs.

frequently asked questions

Make sure you watch the video the entire way through from beginning to end.

Yes, you are able to rewatch any lessons for as long as you are enrolled in the course.

No, when you log back in the lesson will begin where you left off.

Video loading errors are normally caused by a slow/weak Internet connection. Be sure to test your Internet’s connection strength. If your connection is strong, try switching to a different internet browser.

Yes, you can access courses on desktop, tablet, or mobile.

Certificates are presented as PDFs at the end of the course.

frequently asked questions

Make sure you watch the video the entire way through from beginning to end.

You will have 150 days of access to the Digital Marketing Essentials and 120 days of access to the Specialist Certifications.

Time to completion varies for each certification and is dependent on your own schedule and pace. However, most learners complete the Digital Marketing Essentials and Specialist Certifications in 2-3 months. 

Yes, you are able to rewatch any modules or workshops for as long as you have access to the Learning Center.

No, when you log back into Litmos the module will begin playing where you left off.

Video loading errors are normally caused by a slow/weak Internet connection. Be sure to test your Internet’s connection strength.

In many cases, simply switching to a different browser, such as Google Chrome, will solve any loading/connectivity issues.

Yes, just download the Litmos LMS app.

Your certificate(s) will be sent by mail upon successful completion of the course.

TESTIMONIAL

HEAR FROM A FORMER BPE STUDENT

“To have an instructor who is a specialist in the field is important. I found that they are all very knowledgable, not just in their own craft, but also the automotive market, which I think is very beneficial. This is a great service!

JEREMY SCHUETT

COLE AUTOMOTIVE

GOOGLE ANALYTICS 4
Council 2022

Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options. 

New & Improved
BPE TRAINING

Designed for employees in the dealership who are responsible for marketing strategies and interacting with their marketing vendor partners.

2022 AUTOMOTIVE
SEM FRAMEWORK

Download and watch all of the 5 assets below to dramatically improve your Google Ads by properly setting up sales and service campaigns, NOW.

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