In this podcast I share some of my recent observations into keyword bidding and landing page strategies used by dealers. To eliminate waste in our marketing budgets, we have to stop paying the Google Fear Tax and start to inspect the engagement we get from specific keyword strategies. If you want to get the training you need to inspect your marketing investments, I suggest that you register for the 10th Annual Digital Marketing Strategies Conference (DMSC) May 19-21st.
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!
Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options.Â
