I had the chance to sit down with Eric Giroux and Logan Nichol from DealerSocket to discuss Precise Price which is a deeply integrated digital retailing platform. The fact that all online pricing/updates presented by Precise Price are using the same pricing engine that the dealer uses in the store gives this product a very interesting competitive advantage. Especially for dealers who have been using their desking tools for years. Take a minute to listen to my conversation regarding the future of automotive retailing with Eric and Logan.
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!
Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options.Â
