Today I sat down to interview Frankie Russo, CEO and Founder of 360° Auto to discuss the evolution of digital marketing in the automotive industry. Frankie has founded a number of companies and his latest project seeks to deliver the Return on Ad Spend (ROAS) that dealers have been asking for since the start of online advertising. Frank and the 360° Auto team will also be participating at the 2019 Automotive Analytics & Attribution Summit (AAAS), Nov 17-19th in Palm Beach Florida. https://automotiveattributionsummit.com/
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
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