I had the pleasure to speak with Mike Cavanaugh about the critical role that accurate data has on online merchandising and vehicle pricing on third-party classified websites. We also discuss how making the car the star is so critical for remote retailing yet often the car is the neglected element on the VDP. Lastly, every dealer is looking to save money and Mike had an amazing offer for all dealers that will put a smile on their faces!
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
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