Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store.
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!
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