For years, dealers have been begging their vendor partners to provide transparent engagement and conversion measurement in Google Analytics. The auto industry has made significant progress, but the next step will require vendors to validate if their applications are consistently sending data into GA and know when their feed breaks. We will also be discussing this at the 10th Annual Digital Marketing Strategies Conference (DMSC) in the Napa Valley May 19-21st.
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
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Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options.Â
