I had the pleasure to interview Mo Zahabi, Sr. Director Product Consulting for Digital Retailing and Cox Automotive to learn more about the evolution of their modern retailing software. Dealertrack and Cox Automotive were two of the first companies that offered online selling tools to consumers and now the field is crowded. How does Cox plan to stand out from their peers? Take a few minutes to listen to this interview as I ask some hard questions about data integration with the Cox Automotive suite of products.
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
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