I had the pleasure to sit down with John Berna, founder of Driven Data to discuss his platform which helps dealers manage and leverage their first-party data to make better marketing decisions. By combining DMS, CRM, and Website engagement data, Driven-Data provides unique insights that power more effective Google Ads and Facebook marketing campaigns.
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!
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