by Brian Pasch | May 3, 2022 | Podcasts
Join me as I sit down with Jason Jones from PREMION and talk about the current state of advertising for auto dealers who want to be present on streaming media. With so much confusion surrounding video advertising, this is one podcast that you don’t want to miss...
by Brian Pasch | Feb 12, 2022 | Podcasts
I’m calling all website providers that serve the retail automotive industry to come together to support a unified library events in GA4 to allow multi-store dealer groups to create roll-up reporting and optimize their marketing investments. I already have...
by Brian Pasch | Jan 14, 2022 | Podcasts
Join me as I sit down with Matt Mead, CEO of Drivonic. Their unique approach to marketing powered by their amazing data lake is perfectly timed for the current automotive market. Dealers who are looking for new approaches to gain market share, outside of VIN based...
by Brian Pasch | Nov 18, 2021 | Podcasts
Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement, to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see...
by Brian Pasch | Nov 18, 2021 | Podcasts
Join me as I sit down with Gary Marcotte and Matt Kristos from Outsell to discuss how their technology and lifecycle marketing is delivering outstanding results for dealer groups with overlapping customers across many OEM brands. The days of siloed marketing are over...
by Brian Pasch | Nov 10, 2021 | Podcasts
Join me as I speak with Bob George and Kevin LeSage, as we discuss how Cox Automotive is using their proprietary first-party data to improve marketing outcomes using personalized advertising messages. Their audience data is updated hourly, which changes the game in...
