by Brian Pasch | Aug 12, 2020 | Podcasts
On today’s show I discuss the knowledge and education gap between managers in variable operations and fixed operations in regard to digital marketing strategies. Dealers need to consider how to rethink their educational investments in their Fixed Operations...
by Brian Pasch | Aug 3, 2020 | Podcasts
I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model...
by Brian Pasch | Jul 10, 2020 | Podcasts
I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April. Join us for a lively conversation and you can...
by Brian Pasch | Jul 10, 2020 | Podcasts
I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging,...
by Brian Pasch | Jul 6, 2020 | Podcasts
As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO. Managing reviews and...
by Brian Pasch | Jul 2, 2020 | Podcasts
Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during...
