Roadster Powers a Modern Retail Experience for Dealers

On today’s podcast we had the opportunity to speak with two progressive dealers who have transformed their dealerships to deliver a modern retail experience. They selected Roadster as their technology platform, and share their insights in creating a customer...

Auto Dealers Need To Rethink Their SEM Keyword Strategies

In this podcast I share some of my recent observations into keyword bidding and landing page strategies used by dealers. To eliminate waste in our marketing budgets, we have to stop paying the Google Fear Tax and start to inspect the engagement we get from specific...

Automotive CDP
Research Report

Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)

Brooke Ai
Research Report

The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!

GOOGLE ANALYTICS 4
Council 2022

Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options. 

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