Google has begun to implement Google Analytics 4 (GA4) to replace Universal Analytics (UA) which has been the standard since 2013. It’s imperative for the automotive industry to prepare for this precipitous change in measurement practices.
Join the Automotive Standards Council to help set the standards for GA4 or sign up for the hands-on Live Training we are offering to gain an understanding of what’s changing and how set up your dealership’s Analytics for success.
Join the council below!
To best support all the interests of the automotive community, Brian Pasch is forming the Automotive Standards Council for GA4. The council will be composed of automotive dealers, vendors, and manufacturers who are involved in online analytics and passionate about creating better interoperability standards. The automotive industry lacks any true standards for Universal Analytics and we should not repeat this error.
The council will be made up of like-minded members who have a strong working knowledge of Universal Analytics and are responsible for analytics measurement or programming within the organization or dealership. Members will get to participate in two one-hour Zoom calls per month as our learnings and discoveries accelerate into developing the first draft of industry standards and training materials are built.
The goal of the council will be to guide the education programs created by Brian Pasch Enterprises (BPE) and associated analytics workbooks that can help all parties create a smooth transition to GA4. The council will also publish online standards, best practices, and training materials to support GA4. The council will also be a consolidated source to send requests to Google regarding needed changes to GA to support retail reporting.
Gain a new level of leadership status in the industry by helping to create and guide universal standards. Collaborate with the most innovative names and brands in automotive by contributing data, measurements, and feedback. Ensure your business' specific needs are being met by industry standards. Get exclusive discounts on Training & workshops created by Brian Pasch Enterprises (BPE)
Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops.
Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops.
Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.
To create a new industry standard for GA4 and the coordinate the dealer, vendor, and OEM community is no small task. By joining the council you are funding the work and providing resources that are needed to prepare the automotive industry for a critical analytics update. As GA4 becomes the new standard for measuring website engagement in the automotive industry, Brian Pasch and the team at BPE will be focused on working with the technology vendors, dealer groups, and OEMs to publish an initial draft of an open standard by November 2022.
Training for GA4 will kick-off at BPE’s newest event; the 2022 Modern Retailing Conference (MRC) on November 13-15th in Palm Beach. GA4 will be a focused educational track with panel sessions & hands-on workshops featuring processes and solutions gathered by the Council’s Founding Members. BPE will also plan virtual training events once the curriculum is finalized after executing successful live training events. Dealers, vendors, and OEM leaders who would like to attend the training programs should join us at MRC and attend all GA4 sessions at the event!
Brian Pasch is a recognized leader in automotive education and training. For the past 10 years, he has offered dealers the most comprehensive Google Universal Analytics training customized for the automotive industry. Since Universal Analytics is set to be replaced by GA4 in July 2023, all members of the automotive community need to prepare now before it’s too late.
Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options.
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