AUTOMOTIVE STANDARDS COUNCIL FOR GA4

COUNCIL MEMBER OPTIONS & TRAINING OPPORTUNITIES

  • OVERVIEW OF THE COUNCIL
  • MEET THE MEMBERS

GET A JUMP ON PREPARATION FOR

GOOGLE ANALYTICS 4

Google has begun to implement Google Analytics 4 (GA4) to replace Universal Analytics (UA) which has been the standard since 2013. It’s imperative for the automotive industry to prepare for this precipitous change in measurement practices.

Join the Automotive Standards Council to help set the standards for GA4 or sign up for the hands-on Live Training we are offering to gain an understanding of what’s changing and how set up your dealership’s Analytics for success. 

Join the council below!

Founding Members

SUPPORTING MEMBERS

BPE | RESEARCH

AUTOMOTIVE STANDARDS COUNCIL MEMBERSHIP LEVELS

WHY JOIN BPE IN SETTING BETTER GA4 STANDARDS
FOR THE AUTOMOTIVE INDUSTRY?

To best support all the interests of the automotive community, Brian Pasch is forming the Automotive Standards Council for GA4. The council will be composed of automotive dealers, vendors, and manufacturers who are involved in online analytics and passionate about creating better interoperability standards. The automotive industry lacks any true standards for Universal Analytics and we should not repeat this error.

The council will be made up of like-minded members who have a strong working knowledge of Universal Analytics and are responsible for analytics measurement or programming within the organization or dealership. Members will get to participate in two one-hour Zoom calls per month as our learnings and discoveries accelerate into developing the first draft of industry standards and training materials are built. 

The goal of the council will be to guide the education programs created by Brian Pasch Enterprises (BPE) and associated analytics workbooks that can help all parties create a smooth transition to GA4. The council will also publish online standards, best practices, and training materials to support GA4. The council will also be a consolidated source to send requests to Google regarding needed changes to GA to support retail reporting.

Gain a new level of leadership status in the industry by helping to create and guide universal standards. Collaborate with the most innovative names and brands in automotive by contributing data, measurements, and feedback. Ensure your business' specific needs are being met by industry standards. Get exclusive discounts on Training & workshops created by Brian Pasch Enterprises (BPE)

FOUNDING MEMBER

$1,500

(ANNUALLY)

Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops. 

Founding members will be involved in private meetings to establish GA4 standards across all website and technology platforms. Brian Pasch will divide founding members into committees (i.e. websites, digital retailing, messaging) and will work to publish standards for events, goals, and reporting in GA4. Founding members must commit to active participation in at least two zoom calls per month and responding to proposed GA4 standards documentation, to accelerate the creation of standards to be released in November at the Modern Retailing Conference (MRC) Nov 13-15th. Founding members will receive 25% discount on all public GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.
 
Members will receive a “Founding Member” logo to display on their websites and marketing materials. Companies that fail to participate will be removed from the Council and no refund will be provided for the membership fees. 

SUPPORTING MEMBER

$500

(ANNUALLY)

Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops. 

Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.

IMPORTANT NOTICE:

To create a new industry standard for GA4 and the coordinate the dealer, vendor, and OEM community is no small task. By joining the council you are funding the work and providing resources that are needed to prepare the automotive industry for a critical analytics update. As GA4 becomes the new standard for measuring website engagement in the automotive industry, Brian Pasch and the team at BPE will be focused on working with the technology vendors, dealer groups, and OEMs to publish an initial draft of an open standard by November 2022.

Your annual membership fee is per dealership, OEM, or technology company. Everyone who joins as a Founding Member will need to establish a primary contact for your organization. For technology companies, the primary contact will need to provide the names of employees that would be assigned to specific product work groups. For example, if a company provides websites, messaging, and digital retailing tools you would likely assign the three product managers to a GA4 work group so they are working with the peers on analytics standards for similar products.
 
We encourage all technology companies who provide websites or online tools that sit on dealership websites to join the council. Founding members of the council will be divided into working groups based on their products or interests. For example, we will have work groups for website platforms, messaging tools, merchandising tools, digital retailing tools, etc.

BPE | EDUCATION

GA4 LIVE TRAINING

GET AHEAD OF THE INDUSTRY WITH OUR GA4 LIVE TRAINING

Training for GA4 will kick-off at BPE’s newest event; the 2022 Modern Retailing Conference (MRC) on November 13-15th in Palm Beach. GA4 will be a focused educational track with panel sessions & hands-on workshops featuring processes and solutions gathered by the Council’s Founding Members. BPE will also plan virtual training events once the curriculum is finalized after executing successful live training events. Dealers, vendors, and OEM leaders who would like to attend the training programs should join us at MRC and attend all GA4 sessions at the event!

WHY LEARN THROUGH BPE?

Brian Pasch is a recognized leader in automotive education and training. For the past 10 years, he has offered dealers the most comprehensive Google Universal Analytics training customized for the automotive industry. Since Universal Analytics is set to be replaced by GA4 in July 2023, all members of the automotive community need to prepare now before it’s too late.

If you have questions on the Automotive Standards Council for GA4, please send an email to: brian@brianpasch.com

GOOGLE ANALYTICS 4
Council 2022

Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options. 

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BPE TRAINING

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