Google Analytics & Google My Business Workshop for Dealership Managers

This unique one-day program is designed to empower Dealer Principals, General Managers, and Fixed Ops Directors to unlock that value from their online marketing data using free tools from Google. This workshop is specific for managers that want to know how to inspect and improve their marketing results.

Brian Pasch will guide attendees on how to leverage Google Analytics and Google My Business to improve marketing outcomes and to increase sales opportunities for variable and fixed operations.

Brian will also share his techniques on how to inspect marketing campaigns on Google and Facebook to have more productive monthly meetings with the dealership’s marketing partners and agencies.

This course is for dealership managers and not Marketing Managers. Brian is running a Google Analytics course for Marketing Managers at the 2019 Automotive Analytics & Attribution Summit (AAAS) on November 17-19, 2019.

Brian is limiting this course to 12-15 attendees to increase engagement and facilitate personalized training. The smaller class size will also allow managers to inspect and apply the principals Brian will share with their own data.

Before you attend, Brian Pasch can personally inspect your Google Analytics and Google My Business accounts to spot quick fixes that will allow attendees greater insights into their data. Early registration is encouraged, and I hope some dealer principals will invite their Fixed Operations Directors since I have many new tools to share that can increase Fixed Ops bookings.

Travel and Agenda

Please fly into Newark on August 7th to participate in a VIP cocktail reception at the exclusive Sea Bright Beach Club with your hosts Brian and Carrie Pasch at 6:00 pm.

Book your hotel room at the Sheraton in Eatontown New Jersey, which is directly across the street from PCG office. Use discount code S9124 for a special rate of $185/night.

If you prefer to stay on the Jersey Shore, please book at Ocean Place in Long Branch which is 15 minutes from the PCG office.

Class will run from 8:00 am – 4:00 pm. If you plan to fly out of Newark on August 8th, book a flight that departs after 6:30 pm.  If you plan to stay overnight on August 8th, you can request a one-on-one meeting with Brian or any member of the PCG team on August 9th, available on a first-come basis.