Hyper-Local Marketing Handbook For Automotive Retail
My latest book covers a critical opportunity for auto dealers to increase their local visibility in Google search and Google Maps. I estimate that 9 out of 10 auto dealers have not properly optimized the Google My Business account for local search. When dealers learn that they should have three, not one, Google My Business account for their franchise dealership they will quickly see how to gain a competitive edge for sales and service. The book includes step-by-step instructions on how to claim, create, optimize, and merchandise a dealer’s #1 free marketing platform: Google My Business. The book also introduces new ways in which dealers can measure the effectiveness of their online marketing investments and how to energize their marketing message (brand promise) to sell more cars in a digital age.