Description
Our best-selling book and the only textbook for automotive digital marketing has been updated to reflect all the changes that have occurred with online advertising in the past two years.
The 2017 edition of Mastering Automotive Digital Marketing includes updated sections on Google tools, social media advertising on Facebook and Twitter, custom audiences, fixed operations marketing, email marketing, personalizing content, consumer targeting, KPI measurement, video marketing, and more. The new version is in full color.
