Digital Marketing Mentoring Program
Are you looking to improve your digital marketing knowledge and skills? Do you want to create better partnerships with your marketing vendors? Is maximizing the performance of your ad budget a priority?
If you answered yes to any or all of these questions, then join Brian Pasch and the PCG Digital team for a 9-week digital marketing mentorship program.
This program is designed for employees in the dealership, who are responsible for marketing strategies and interacting with their marketing vendor partners. Primarily targeted for those who are new or in the position for less than a year, this program will be at an introductory level, but can benefit those who may want to update their skill set.
Each week join our team for a 60-minute session where we will focus on the topics that will enhance your skill set. These will be interactive sessions, targeted to the automotive space with examples from the participants dealerships. The goal is to help build your knowledge and show you how to implement the strategies for your dealerships.
Weekly Sessions and Topics
1. Overview and Measurement
2. Google Analytics
3. Automotive SEO
4. Social Media Advertising
5. Google Ad Strategies
6. Video Marketing
7. Creating a Brand Promise
8. Marketing Your DR Process
9. Connecting the Dots
The program begins January 26th at 3:00pm EST. All sessions will be recorded, so if you are unable to attend you will be able to obtain the recording to continue learning. Sign up today!