• Dealer Vw Approved

    Dealer.com Joins List of VW Certified Website Providers

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    What an active day for automotive marketing news. Volkswagen dealers now have multiple choices for their automotive website platforms. Dealer.com’s seamless website platform is now a choice for Volkswagen franchise dealers in the United States. This gives Volkswagen dealers access to Dealer.com’s award winning integrated online …

  • Vw Dealers Dealerfire2

    DealerFire Now An Authorized Volkswagen Website Provider

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    I got a call from a Volkswagen dealer that told me that VW dealers can now select DealerFire as an authorized OEM website provider.  That was a very pleasant surprise! I want to congratulate Eric Hoopman and the entire DealerFire team on this OEM endorsement. …

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    The Best Automotive Online Marketing Dashboard

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    Automotive dealers are overloaded with marketing data, vendor reports, and online performance metrics yet few dealers have been able to sift through the clutter and focus on the Key Performance Indicators (KPI) to better manage their online marketing strategy. Top performing public automotive companies, profitable …

  • Chip Perry 400

    Chip Perry Joins Autotrader UK Advisory Team

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    The former president and CEO of AutoTrader.com and Kelly Blue Book in the United States, Chip Perry (pictured), is joining Auto Trader in the UK as a non-executive board member. Perry said: “We have a very strong position among consumers, dealers, and OEMs in the …

  • Featured Honda

    Are Your Automotive Social Media Landing Pages Working?

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    I was viewing my Twitter news feed today and saw an advertising campaign for Honda dealers. This looks like a Tier 2 ad message, so I was interested to see what the “Shop Now” offer looked like. To my dismay, the landing page was not …

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