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VinSolutions Buys Haystak Digital Marketing

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By Brian Pasch Haystak Digital Marketing is now part of the Autotrader family of companies serving car dealers.  The announcement further enhances the products that Autotrader can offer dealers to merchandise and advertise their inventory and dealership services.  In recent years other acquisitions have included Kelley Blue Book, vAuto, and VinSolutions.  Haystak Digital Marketing was [...]

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How To Select An Automotive Consultant

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By Brian Pasch The automotive industry is constantly changing but many of the core operating philosophies have not changed over the years.  Those core tenants include listening to the needs customers, providing a service that has perceived value, and creating a sustainable business based on outstanding customer service. Dealer principals are master entrepreneurs that understand the importance of structure, [...]