• ROI BOT Square

    The Best Automotive Online Marketing Dashboard

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    Automotive dealers are overloaded with marketing data, vendor reports, and online performance metrics yet few dealers have been able to sift through the clutter and focus on the Key Performance Indicators (KPI) to better manage their online marketing strategy. Top performing public automotive companies, profitable …

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    Chip Perry Joins Autotrader UK Advisory Team

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    The former president and CEO of AutoTrader.com and Kelly Blue Book in the United States, Chip Perry (pictured), is joining Auto Trader in the UK as a non-executive board member. Perry said: “We have a very strong position among consumers, dealers, and OEMs in the …

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    Are Your Automotive Social Media Landing Pages Working?

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    I was viewing my Twitter news feed today and saw an advertising campaign for Honda dealers. This looks like a Tier 2 ad message, so I was interested to see what the “Shop Now” offer looked like. To my dismay, the landing page was not …

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    ADP Dealer Services To Be Named CDK Global And Become A Public Company

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    I have been waiting to learn name of the upcoming new company which is now ADP Dealer Services. At the end of September, CDK Global will be a publicly traded company. ADP shareholders will receive shares of the new company. Here is the email I …

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    DigiGo Sold to Search Optics as KPA Divest Digital Marketing Division

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    LAFAYETTE, Colorado (Aug. 17, 2014) – KPA, an automotive business services provider, is divesting its DigiGo Internet Marketing division to Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive. The divestiture will allow KPA to focus on its …

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