By Brian Pasch Haystak Digital Marketing is now part of the Autotrader family of companies serving car dealers. The announcement further enhances the products that Autotrader can offer dealers to merchandise and advertise their inventory and dealership services. In recent years other acquisitions have included Kelley Blue Book, vAuto, and VinSolutions. Haystak Digital Marketing was [...]
How To Select An Automotive Consultant
By Brian Pasch The automotive industry is constantly changing but many of the core operating philosophies have not changed over the years. Those core tenants include listening to the needs customers, providing a service that has perceived value, and creating a sustainable business based on outstanding customer service. Dealer principals are master entrepreneurs that understand the importance of structure, [...]
Char Steakhouse in Red Bank Seen As A Positive By Cappello
With the upcoming opening of Char Steakhouse in Red Bank, it may seen unusual that Thomas Cappello, owner of Gaetano’s Restaurant in Red Bank, is rolling out the red carpet. “I’m excited that Char Steakhouse is opening in Red Bank. Their investment is great for the city of Red Bank and all retail business owners. [...]



