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Nexteppe Dealers Were Upgraded To The Wrong Automotive Website Platform

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By Brian Pasch The New York based automotive website company known as Nexteppe, was acquired last November by Dealertrack Technologies; a deal that was under my radar screen. This week I learned that some Nexteppe website customers were migrated to Dealertrack Technologies “Clickmotive” website technology, by April 1st, because the Nexteppe platform would not longer […]

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I Was Arrested in Rome Today

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By Brian Pasch I was arrested in Rome today.  I didn’t think I was doing anything wrong but I guess I’m not familiar with the business laws in Italy. I was demonstrating our automotive dashboard software, ROI-BOT to a franchise dealer.  I showed him how our dashboard would give him insights into his online marketing […]

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Are There Swim Lanes On The Internet?

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By Brian Pasch  (article number three in a series) When  I learned about Acura’s new Adwords bidding strategy, aka “Swim Lane Project,” for their franchise dealer network, I started to research the impact of this pending announcement.  In my last article, I outlined how this policy will allow third party automotive websites and competing brands […]