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    TrueCar Names John Krafcik As New President Prior to IPO

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    By Brian Pasch At the beginning of April we learned that TrueCar was filing to bring an IPO to market.  According to Bloomberg online news: “TrueCar Inc., the online auto-shopping service backed by Microsoft Corp. (MSFT) co-founder Paul Allen, filed to raise $125 million in a U.S. initial …

  • Doug Monahan Bluefire Mobile Ceo

    Bluefire Mobile in Austin Scares Businesses With Spam Message

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    By Brian Pasch Are you tired of getting spam in your inbox every day? The obvious spam emails are filtered out of my inbox, but there are still a number of emails that get through.  The ones I hate the most are the companies that …

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    15 Questions Ask Before Accepting A Digital Marketing Manager Job

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    By Brian Pasch The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you work for, your future employer must outline the responsibilities of your job so that a clear job description is created. …

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    My First Impressions of Tokyo – April 2014

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    By Brian Pasch Having completed a full day in Tokyo, my first time in Japan, I decided to share a few of my initial reactions of the city.  Connor and I will be in Japan for a full week. Tomorrow we will take the fast …

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    Nexteppe Dealers Were Upgraded To The Wrong Automotive Website Platform

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    By Brian Pasch The New York based automotive website company known as Nexteppe, was acquired last November by Dealertrack Technologies; a deal that was under my radar screen. This week I learned that some Nexteppe website customers were migrated to Dealertrack Technologies “Clickmotive” website technology, …

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