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    My New Book: Mastering Automotive Digital Marketing

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    Mastering Automotive Digital Marketing   I encourage you to order a copy of my latest book “Mastering Automotive Digital Marketing.” The book contains over 480 pages of specific content for automotive marketing professionals.  Here are a few reviews of the book from the automotive community: …

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    Join Me Today – June 3rd for #ISG20 in Amersfoort

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    Today Glenn and I will be speaking at the  Internet Sales 20-Group in Holland (#ISG20) hosted by Paul De Vries. The meeting will start at 1:00 PM in Amersfoort at the Van Der Valk Hotel. Paul will open up the meeting discussing his latest research …

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    Creating A Social Media Internship Program At Your Dealership

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    By Brian Pasch Dealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social media companies serving car dealers use cookie cutter templates and post the same …

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    TrueCar Names John Krafcik As New President Prior to IPO

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    By Brian Pasch At the beginning of April we learned that TrueCar was filing to bring an IPO to market.  According to Bloomberg online news: “TrueCar Inc., the online auto-shopping service backed by Microsoft Corp. (MSFT) co-founder Paul Allen, filed to raise $125 million in a U.S. initial …

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    Bluefire Mobile in Austin Scares Businesses With Spam Message

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    By Brian Pasch Are you tired of getting spam in your inbox every day? The obvious spam emails are filtered out of my inbox, but there are still a number of emails that get through.  The ones I hate the most are the companies that …

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