Superlatives by TradePending highlights what makes new cars, and especially used cars, unique and different from the competitor. Superlatives uses real-time market data to showcase each vehicle’s supply and demand in your local market. Consumers see average time on market, high demand vehicles, or low inventory regionally. Superlatives can also call out high interest features such as Apple CarPlay or a lifted suspension.
When presented with market-driven facts, shoppers act with greater urgency to purchase. Dealers can also create their own Superlative Badge to highlight a special feature of the vehicle such as a unique towing package, new brakes, or one-owner vehicle. These Badges are not only helpful for shoppers but for salespeople who may be selling a vehicle they are not familiar with.
Sales teams are consistently confronted with price-only discussions. Superlatives provides market-relevant and vehicle-specific talking points for everyday customer interactions. Consumers that engage with Superlatives-enhanced inventory consistently outperform regular website visitors – typically tripling the pages per session and twice as likely to return.
