AWA Product Reviews

2020 AWA Awards

The venue for progressive products from enlightened companies.

Download 2020 AWA product review

How It Works

The goal of the AWAs is to bring transparency to the digital marketing choices that dealers face. Participating companies provide marketing materials and a one-hour demo of their product to the PCG team. Their dealer contacts are requested, and are interviewed by PCG. At the culmination of the process, a detailed, one-of-a-kind Buyers Guide is created with an in-depth discussion of each product reviewed. The complete book is available in a digital version, in PDF, and/or a printed and bound format. A PDF of your product review is provided to your company free-of-charge for use as an effective sales and marketing tool. These independent reviews are an invaluable resource!

Past categories included: Websites, Web Merchandising, Digital Retailing, Digital Marketing, Marketing Automation, Social Media, Sales Process, Fixed Ops, Reputation Management, and Dealership Management Tools. (EU categories are separated from the US.) Other categories are added as required.

2020 AWA product reviews

Social Media
Dealership Management


“We never miss the AWAs! The first time we attended, when no one knew who we were and we only had a handful of employees, winning the “Pinnacle Platform Award” from Brian and PCG Companies at the AWAs meant a great deal to us. Six years later as we continue attending with new products to submit, we take tremendous pride in the AWA’s recognition of our team’s innovation, hard work, and results on behalf of our dealer partners.”

Joe Chura,CEO/Co-Founder Dealer Inspire

The 2020 AWA Awards

The 2020 AWA Awards will be held February 13, 2020 at NADA in Las Vegas. Last year, approximately 60 auto-focused companies participated in the process of product inspection for the AWAs. Not only were they rewarded with recognition of their winning products at the AWA banquet, but their accomplishments were broadcast through digital and social marketing campaigns across the auto industry. Don’t miss this unique opportunity for year-round visibility!

Learn More

If you are not familiar with the AWAs and would like to preview a sample of the 2019 AWA Research Report & Buyers Guide, click here.


To participate in the 2020 AWAs, click here for the application. Click here for the digital onboarding form.


Questions about the AWAs or Research Reports can be directed to Beth Braswell, Senior Editor, or 864-380-0084.